A boutique has opened in Place Vandôme for Gucci’s high jewelry, the first collection is called Hortus Deliciarum ♦ ︎
From bags to clothes. From clothes to jewelry. And from fine jewelry to high jewelry, in the most exclusive place in the world: Gucci opened a store in Place Vendôme, in Paris. It must be an essential place for the Kering group, which includes the Florentine brand. At the same time, in fact, always in the most luxurious square in the city I opened a boutique also another brand that belongs to the same French group Kering.
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In short, Gucci makes a leap in quality and combines jewelry for mere mortals with one for those with high budgets, as he had anticipated at the end of last year. The boutique will host the gold jewelry and high jewelry designed by Alessandro Michele, creative director of the fashion house. Result: the Hortus Deliciarum collection, a garden of delights where the fruits are “unique gems”.
The collection includes over 200 pieces, mainly unique. And also each gem is set differently, with a result that Michele records discordant symmetry. This search for imperfection, for uniqueness, pays tribute to the classic emblems of eternal love, to the majesty of the animal kingdom with mythical bestiaries and ancient fauna and, finally, to the solitaires redefined. There are also strong colors: gems with special vivid hues, such as yellow imperial topazes, iridescent opals0 pink topazes, pink and blue sapphires, green tourmalines, mandarin garnets, white diamonds, yellow beryllium. On the contrary, the boutique was made with very sober colors.
Gucci, in any case, underlines that since November 2015 all the gold has been realized with the scheme of the Responsible Jewelery Council Chain of Custody, “which allows to identify the expense and guarantee a responsible supply”. In short, Gucci expands its customer base: it sells gold jewelry between 1,500 and 2,000 euros, but with high jewelry, climb from 50,000 to 800,000. Lavinia Andorno