The VicenzaOro September evaluation is positive, assures the organizing company, Ieg ♦ ︎
VicenzaOro September is over, but the evaluation, probably, will be better continue it also in the coming months. Of course, if you read about the vast majority of specialized newspapers, on almost all of the (low) information sites, not to mention the celebrated blogs, that is luxury hobbies paid by the companies that foolishly invest on it, you will always find the copy and paste of the company announcements. Don’t call it information, please. In this specific case, you will find the press release of Italian Exhibition Group, that luckily relied on the skillful and expert skills of Barabino & Partners, the company that also handles communication for VicenzaOro.
This long introduction serves to start the topic. Why do the great European fairs dedicated to jewelery (but the discussion could expand) experience a not very positive moment? Not to mention disastrous if you consider the former industry leader, Baselworld, struggling with an avalanche of cancellations. From this point of view, VicenzaOro is better than its Swiss rival. Better, but certainly not at the levels of the golden years. It would be enough to count the illustrious absentees, from great Maison like Pasquale Bruni or Chimento (now out of play for years), to small companies like Garavelli, to understand how beyond the official communications, often unnecessarily triumphalistic, VicenzaOro also is victim with a certain disaffection.
Let’s be clear: Ieg has nothing to do with it. Indeed, it is necessary to say thath society organizes the event as best as possible. The redesigned spaces, unlike what happened at Baselworld, did not give the idea of a downsizing, which also occurred. And the pinwheel of side events have enriched the VicenzaOro September experience as always. The problem, in fact, is not linked to a managerial deficit. But in the end the true judgment is up to the participating companies, which go to a trade fair for business, not for tourism.
Ieg indicates in “about 1300 brands present” at VicenzaOro September, exactly like last year. Brands, not companies: the number of those who bought a space has been missing for some time.
On the other hand, the 10% growth of foreign operators, from 117 countries in the world, is an indisputable positive factor: a figure, explains Ieg, that is “in line with the already exceptionally positive trend of the last two editions and certifies the capacity of make a team” in the promotion and growth of an increasingly export-oriented sector. However, the real number on which it is based the percentage is missing.
Overall, the growth of foreign operators was driven by the Middle East (+ 23%), North America (+ 22%), Russia and Ukraine (+ 19%) and Asia (+ 18%) with a particular increase in Japan (+ 43%). Europe, which remains the largest number of operators in Vicenzaoro (weighing 59%), remained stable with particularly positive signals from Portugal (+ 51%), Romania (+ 28%) and Austria (+ 9%) . During the five days of the event, over 500 buyers were hosted in Vicenza from all over the world, thanks to the support of the Ministry of Economic Development through the Italian Trade Commission for Foreign Trade. Also with regard to Italian operators, no number was communicated.
In VicenzaOro was marked an agreement of IEG with Assocoral, the association of producers of Corals and Cameos, for the enhancement of the Campania district. And an agreement with Afemo, a goldsmith machinery manufacturers’ association, for the promotion of the sector was signed at the opening of VicenzaOro. We should also mention the encore of the T-Evolution area, the technological and innovative soul of the exhibition.