The elaborate fantasies of Alcozer

From Africa to the boutiques all over the world: the story of Giampiero Alcozer seems an adventure. Which he has won: the Florentine brand has just turned 20 years. The Alcozer & J was born for passion and for the case. The founder, told, when was child took refuge in the workshop of a craftsman Cameroon, where he learned to carve ebony and ivory. “I should have followed in the footsteps of my family, walk the streets of the middle class. I was about to graduate me in Political Science, but then I chose an hard way, “he recalls. Trained as a carver, he has started from the bottom, with the sale of her jewelry in the markets, until to be structured as a company on the wings of the growing demands of its jewelry. The company began life in 1994 and now plays a full role in the brand with a good personality. It offers three lines of jewelry: Classic, Opera Unica and Uomo. Are used semi-precious stones, pearls and Swarovski crystals on investment casting of brass, then gilded with the system of galvanic baths. The style is original, with echoes of those complicated constructions that were used in the nineteenth century: animals, plants and flowers woven into elaborate designs, often with surfaces that use the technique of cameo. Are handcrafted: to buy them online, it takes 45 days. On the other hand, every year Alcozer creates about 15 thousand models that are in addition to the historical archive which has over 300 thousand. Giulia Netrese