The Bauhaus and the design of the thirties revive in the jewels of Alexandra Jefford ♦ ︎
At the last GemGèneve represented one of the avant-garde designers present at the Geneva fair. But in reality, Alexandra Jefford has been producing and designing jewelry for years. In short, not one person who has just completed his studies. Alexandra Jefford, lives in London, but she was actually born and raised in Geneva. She studied art at Central St Martins in London. Jewelry? No, she attended courses in engraving and drawing. And this explains why her jewels are designed precisely by putting the design in the foreground.
After a debut as a painter and illustrator, indeed, in 2002 Alexandra dedicated herself to jewelry, after the usual jewelery design course at the Gemological Institute of America and gemology in Great Britain. Those who know the design of the mythical Bauhaus and abstract art in the 1930s and 1940s will find a clear echo in Alexandra Jefford’s sculptural jewels. But, unlike the design objects of the famous German school, her jewels are collector’s items, not for retail. Gold and stones like tourmalines and peridots are in fact used for jewels one of a kind. Lavinia Andorno