Tamara Comolli explains to gioiellis.com the strategies for Italy, VicenzaOro, Baselworld and… ♦ ︎
Tamara Comolli launches a new collection. Tamara Comolli opens a store in Forte dei Marmi (Tuscany, Italy). Tamara Comolli is bought (at least in part) from the Naga fund in Hong Kong. The German brand with the Italian name is at a time of great activity. On the other hand, her creative mind, Tamara Comolli, has always been quite effervescent. But even if it has so many changes, the designer also has fixed points. For example, “in September I return to VicenzaOro”, anticipates to gioiellis.com. And on Baselworld …
Question. The partnership with Naga is a prelude to expansion on the Asian market, since the fund is based in Hong Kong?
Answer. The investment of the Naga Group in Tamara Comolli is completely in line with the company’s modus operandi. Their goal is to support the creative entrepreneurs of families and / or companies led by the founders at a crucial point in their development and expansion. The fact that Naga is a holding company based in Hong Kong does not imply a commercial focus in Asia. Damien Dernoncourt, French and managing director of the Naga group, has created John Hardy, a jewelry company based in Bali that has had particular success in the United States, but which has maintained its hub in Hong Kong. The investments made possible by the partnership will mainly focus on further strengthening Tamara Comolli in its key markets, Europe and the United States. This is the second major investment for the Naga Group: the first was Talika, a cosmetics brand based in Paris.
Q. What percentage of the Tamara Comolli brand has been sold?
A. As agreed by both parties, financial details can not be disclosed. As executive president and creative director, I have a significant minority.
Q. Will the jewelry proposal be extended to the top of the range or to the “most accessible” jewelery category?
A. At this moment, the wide range of price points that will appeal to all segments of the jewelery market will surely remain. To define ourselves as “casual luxury” is linked to a design approach that covers different price points. The main collection goes from 1,000 to 15,000 euros per piece.
Q. Is the Forte dei Marmi boutique an experiment or do you have other openings planned?
A. Forte dei Marmi is a natural choice for the international retail strategy of the Tamara Comolli brand. It is our seventh boutique and we believe it is a perfect place to support expansion. We are confident that this is not an experiment, but the right step towards “the sweet life”.
Q. Why Forte dei Marmi and not Rome or Florence (there is water there too, an element that you prefer)?
A. Forte dei Marmi has been selected for two reasons. In the first place, it has the perfect clientele, both in terms of local residents and in the profile of foreign tourists. Secondly, it is ideal with the preferred retail presence in “places of the spirit” relaxing and luxurious seaside resorts with unmistakable charm and a “village” atmosphere. The mark or the symbol of the mark is the drop of water. It follows that the retail journey began where relaxed luxury is lived at its best: on water, near beaches or lakes.
Q. Do you plan to participate again in Baselworld?
A. We are waiting for information on the new Baselworld concept for 2019 and we will certainly be part of it. Also, we just got back from the Vegas Couture.
Q. And at Vicenza Oro?
A. Yes, we will be present in September 2018.