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Do you still like pearls?

Published on September 4, 2021

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Even in the most ancient jewels the pearl was a star. Pearls have always been considered a classic in the world of jewelry, loved by queens and princesses, but also by women in general. But now? Do pearls retain their charm? What do the younger generations think? These questions are answered by a survey conducted in the USA by the Cultured Pearl Association of American and carried out by Mvi Marketing. Of course, the survey was conducted on American consumers, but it is very likely that the results differ not much from those that would be achieved in other countries.

The study was conducted July 19-24 with questionnaires to 1,012 people who bought at least $ 200 worth of jewelry in the past three years. The respondents are between the ages of 25 and 55, 73% female, while 27% male. The identikit also considers a family income of over $ 50,000. Additionally, 73 percent of the survey respondents were white, 9 percent African American, 9 percent of Asian descent, and 6 percent Latin American.

La collana di Yoko London indossata con gli orecchini abbinati — Collana girocollo di Yoko London indossata con gli orecchini abbinati

Result: pearls are among the favorite materials and 66% indicate that they have at least one jewel with the white spheres, daughter of the sea. Of this share, 69% own a string of pearls and 62% have pearl earrings. Again: 65% say they have at least one family jewel in their collection. And 46% say that pearls are a very common purchase, both because they are also bought for themselves as well as as a gift. Pearls are also linked to special occasions: 52% bought or received pearl jewelry for a birthday, while 46% for an anniversary. Young people like them too: Consumers between the ages of 25 and 35 think pearls are exceptional.

Giovanni Ferraris, anelli Vanity con perle

There are also two new trends among younger consumers: men wearing pearls and pearl engagement rings. Men between the ages of 25 and 45, in particular, are interested in wearing pearl jewelry: 42% of those aged 25 to 35 and 47% of those aged 36 to 45, compared to 16% of men aged between 46 and 55 years old.

But, unfortunately, there are also negative aspects: for example, the general lack of information on the world of pearls. 81% of consumers have heard of cultured pearls, but only 34% know what it means and 60% do not know the connection between pearls and sustainability. In addition, 23% go against the tide and think that pearls belong to their grandmother’s time and 8% consider them outdated.

Half of the visitors expected in Las Vegas

Published on July 12, 2021

news/Fiere

Italian jewelry Trends Show nell'area di VicenzaOro a Las Vegas

The question is asked by all jewelery operators, sellers, buyers, companies: is it worth returning to participate in a trade fair? An answer seems to be given by a survey conducted by National Jeweler, which has investigated the intentions of traveling to Las Vegas, where the various scheduled shows will be held at the end of August. This will be the first major appointment for jewelry in the post-Covid era (hopefully). There are many expectations: even if digital platforms have made up for the lack of live contacts, seeing and evaluating the jewels in person is another matter entirely.

The survey conducted on 515 retailers, wholesalers, manufacturers or other professionals, however, does not dispel the doubts: the majority of respondents (77%) said they frequently or regularly participate in jewelry fairs in Las Vegas (usually in end of May-June). But for 2021 only about half, 54%, said they wanted to participate in the August appointment. Of these, 78% said they were ready to go. And, among these enterprising. 22% have already partially booked the trip and 56% completely. Also according to the survey, 85% said they wanted to participate in Jck Las Vegas, 53% in Jck’s Luxury, 37% in Couture, 36% in Agta GemFair and, finally, 26% in Las Vegas Antique Jewelry & Watch Show. Of course these are the intentions so far and reality is not necessarily more positive.

Of the 46% of respondents who said they do not want to go to Las Vegas, 32% will not change their mind, while 14% are unsure. The main reason for avoiding the trip are concerns about covid (40%), the necessary presence for the activity (28%) and unwanted dates.

Love according to Pandora

Published on February 12, 2021

bracciale/Argento/Pandora/ANELLI

Valentine’s Day 2021 signed Pandora. With a series of bijoux that, in case, can also be used for other occasions. Central theme, of course, is love. But a love to communicate. Sure, a message is nice, but a gift is even more welcome. Pandora also commissioned a study, An Exploration of Love, conducted by the research firm Opinium, which surveyed 11,000 participants in 11 countries, including a thousand in the United Kingdom, United States, Mexico, Australia, China, Hong Kong, France, Spain, Italy, Poland and Germany between 22 October and 5 November 2020.

Objective: to deepen the ways in which love is expressed and celebrated. Result: About 50% of participants feel loved when their partner demonstrates that they think about her and when she remembers special occasions. Like Valentine’s Day. And here, then, are the hearts of Pandora made of 71% recycled silver, with the addition of crystals and brushstrokes of color for a series of bracelets, rings and necklaces.

Bracciale in argento con charm in smalto viola

The Chinese are buying more gold. But it is not in vogue

Published on September 11, 2020

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According a survey 62% of Chinese women own gold jewelry, a percentage that exceeds those with a smartphone (51%). But is this enough to consider China a great opportunity for jewelry manufacturers? A survey of 2,021 women, fashion and lifestyle consumers, in various Chinese cities raises some doubts. The survey was carried out on behalf of the World Gold Council and reached non-trivial conclusions.

30% of Chinese women say they have never bought gold jewelry, but consider doing so in the future. But young women between 18 and 24 are less interested in gold than those in other markets. For young Chinese women, gold is seen as too flashy and unsuitable for their style. Furthermore, they consider it too difficult to buy and not good value for money. Not to mention that they consider they already have enough gold jewelry. Not enough: for young Chinese women, gold jewelery is obsolete and lacking in style. Among those who have never bought gold jewelry, 90% cite reasons related to fashion.

L’attrice, cantante e produttrice cinematografica cinese Fan Bingbing

Different speech for the average of women over 24. Most continue to positively consider gold jewelry, which is part of the family heritage, a durable and precious asset, and a testimony of success, but at the same time more than a demonstration of wealth or an investment.

Modella cinese con gioielli di Annamaria Cammilli

Spending on gold jewelry is on the rise, especially among consumers in larger cities. Rapid economic development in China may have shown signs of decelerating in recent years, the survey report noted, but the increase in individual wealth and, with it, spending power is remarkable. And so there is a significant increase in accessibility to gold jewelry that has lasted since 2016. Overall, consumers are buying more gold now than they were five years ago: 79% say they spend more and 81% of buy more jewelry.

Stanislas de Quercize assieme all'attrice cinese Gong Li — Stanislas de Quercize assieme all’attrice cinese Gong Li

If, however, gold is compared with the category of fashion and lifestyle as a whole, the yellow metal is behind in its perception of trend. Consumers motivated by style, fashion and self-expression do not consider gold jewelry to be particularly trendy, a perception that probably represents a barrier to purchase.

Inaugurazione di uno store Tiffany a Shenyang, in Cina

Women willing to pay for their engagement ring

Published on April 7, 2020

da sapere

Would you, women, be willing to pay out of your pocket for the engagement ring? No? You are in the minority. There are many women who, to have an engagement ring, are ready to attack their bank account. For sure, for example, this is the opinion of the majority of English women. A study conducted long ago in Britain by the jewelry department of the TV channel Qvc (specializing in online sales) revealed that 54% of British women would be willing to contribute financially to the purchase of their engagement ring. For having one.

1 When do you give an engagement ring as a gift?
2 The 10 etiquette rules for the engagement ring
3 How to choose the engagement ring
4 Engagement ring: 5 things to know
5 Women dissatisfied with the engagement ring
6 Women willing to pay for their engagement ring
7 Colored Engagement Rings

Not only that: one in five women confessed to having purchased her own engagement ring herself. What’s the reason? Have men stopped having interest in women, so much so as not to show their love by spending on the ring? Fortunately, this is not the case. Rather, it is the difficult economic situation that makes it less easy for men to open their wallets to buy a ring with a brilliant, also because it has been calculated that the cost of a diamond ring corresponds on average to one or two monthly salaries.

L'anello di fidanzamento della regina Elisabetta II — L’anello di fidanzamento della regina Elisabetta II

Buying an engagement ring is not a simple expense. To this is added another factor: women are less and less satisfied with a ring with a 0.000001 carat diamond. On the contrary, they want a jewel to be proudly showing friends and relatives, with a clearly visible gem. But that type of rings, you know, are very expensive. This dissatisfaction pushes many women to enter a jewelry to choose the ring model to be inserted on the finger.

L'anello di fidanzamento di Kate Middleton — L’anello di fidanzamento di Kate Middleton appartenuto a Diana

Another reason that often causes dissatisfaction is not only the size of the diamond, but also the model of the chosen ring. Although the classic white gold ring with a solitary diamond mounted at the top is the most common engagement ring, there is no shortage of women who have the desire to show off a different jewel, which is distinguished most. It should not be forgotten that the famous engagement ring given by the then Prince Charles (now king) to Diana Spencer was a ring with a large blue sapphire, which then ended up on Kate Middleton’s finger, now Princess of Cambridge.

Anello con brillante indossato di Conte Diamonds

If you think you choose yourself the engagement ring, however, you must be careful not to ruin your relationship. The purchase of the ring is a delicate moment in life with two, which will remember for a long time, all life. If you don’t want your partner to choose the ring, however, avoid telling him that he would not be able to do it, that he has not understood your tastes or, worse, that it is economically inadequate. Better, however, present your choice as an intelligent solution not to waste money, to avoid waste of time or as an example of a role of less passive woman. It can be a less traumatic explanation and welcomed with serenity by the future husband.

Recarlo, anello della collezione Blue Carpet indossato

Another technique to choose yourself the engagement ring, but pretending that he has chosen it, it is to bring your partner in front (casually) to the showcase of the jewelry that you have previously identified. Of course you have to be careful not to be too direct, but to make your tastes understand and that you would not mind taking a look at the jewel directly.

Fotografia d’epoca con l’indossatrice Serenella in abito di Emilio Schubert nel luglio del 1963 che, poco dopo aver sfilato alla Sala Bianca di Palazzo Pitti a Firenze, posa davanti alla vetrina di Bijoux Cascio in via Tornabuoni. Archivio Riccardo Cascio. Foto Locchi

Why Italian jewelers are in trouble

Published on April 5, 2020

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A photograph (not too exciting) of the Italian jewelry supply chain: Federpreziosi Confcommercio, an association that brings together jewelry retailers, returns to analyze the situation in light of the coronavirus emergency. Result: 70% do not sell jewelry online, an aspect that would perhaps mitigate the difficulties due to the closure of the stores. And the mini dimensions are a weak point.

Beyond the difficulties due to the epidemic, in fact, the survey also reveals a significant backwardness of the Italian system. Of course, there are many companies that produce quality jewelry, with a lot of imagination and good taste. But the distribution system remains anchored to another era.

The Federpreziosi survey is updated on Thursday 2 April. The results concern a prevalence of retail businesses, 85% of the 500 interviewed. As for the corporate form of the 425 retailers, 47% is represented by individual companies, approximately 27% by uninominal Srl, 21% by Snc (i.e. company in a collective name, in which all the partners answer jointly, unlimitedly, personally and subsidiary for social obligations). 74.6% employ 1 to 3 employees, 20.6% 4 to 8 employees, and only 4.8% over ten employees. In short, the world of jewelry is populated by dwarfs, economically speaking. And this is a fact that is not related to the health emergency.

We come to the problems related to covid-19 and the consequences of the lockdown. The main difficulty for companies is to cope with payments to suppliers (75.6%) followed by the lack of financial liquidity (66.2%) and, equally (61.2%), the criticality represented from the payment of taxes and duties.

59% of those who answered the questionnaire are rented on the premises where they carry out their business. Of these, 47.5% state that they have paid and will regularly pay the rent, 33% will have difficulty, while 19.5% think they are asking to renegotiate the contract.

To tell the truth, a little comforting is the one concerning the evolution of the goldsmith sector in the digital field and that comes from the data relating to web sales: 70% of those who responded to the form declare that they do not make online sales , 19.2% to carry it out through their site and 10.8% on third party platforms. Lastly, the request for home deliveries, which stand at 20.4% and which, in any case, are mainly carried out by telephone (14.4%), via Whatsapp (14%) or via Facebook (11), is of little importance (6%).

What ring do women want?

Published on March 24, 2020

da sapere/ANELLI

How much do you have to spend on the engagement ring? What do women expect? Which kind of ring to choose? A research reveals that… ♦

How much should you spend on an engagement ring, which in most cases is the classic solitaire, that is, a gold ring with a small diamond? There is only one answer: it obviously depends on the financial availability, the tastes of him and her, the expectations, the family tradition … But some indications can be useful.

For example, it is possible to know what women expect when they think their partner is about to make a big step, that is, the request for marriage, combined with the ring. A research published time ago in Great Britain by the professional magazine Professional Jeweler can serve to understand what female expectations are. Of course, there may be small variations from one country to another, but in general the results should be confirmed everywhere.

Anello di Meghan — L’anello di Meghan Markle

The price. In the common opinion, the cost of an engagement ring is the equivalent of one month of an average salary. The amount varies, therefore, from one country and from one city to another, but the economic commitment that the fiancé and future husband has to face is more or less the same: demanding, but not such as to end in bankruptcy. Of course, you have to save money on time. In Britain, for example, the average monthly wage was calculated at £ 1,990. In Italy, on the other hand, the average income for an employee is (2017 data) of 1,590 euros per month. In Germany, on the other hand, it exceeds € 3,000. So this is the average expense for an engagement ring. We. The reality is different: the data indicate that, in fact, the equivalent of 50-60% of a monthly salary is spent on an engagement ring.

Picchiotti, wedding band, anello della collezione Xpandable in oro bianco e diamanti

What do women want? The aforementioned survey was conducted in Britain on a sample of 2000 future brides. Will the needs be the same in all countries? Maybe. They are probably not exactly the same, but similar, yes. Therefore, research indicates that women expect a ring spending of 20-25% lower than that of a month’s wages. To summarize: women expect a higher value than what they actually receive if one takes into account the average spending made in jewelry.

Damiani, Minou, anello solitario in oro bianco. Prezzo: a partire da 1490 euro

The choice of the model. Another interesting piece of research concerns the shape of the ring. In fact, there is no single opinion. Certainly, however, 77% of women would prefer to be the one to choose the shape of the engagement ring. To guess the right shape, in short, it is better to probe tastes and expectations first. It is not easy, but it is necessary, also to avoid bitter disappointments: 75% of men are saddened or annoyed if women propose to change the model of engagement ring received. In short, it seems that there is no other solution than to inquire first. Another aspect: 69% of women prefer the overall quality of the ring to the simple size of the diamond. In this case, in short, size does not matter. Lavinia Andorno

Anello in oro bianco e diamante — Tamara Comolli, anello in oro bianco e diamante

Giorgio Visconti, anello in oro bianco e diamanti

Anello in oro bianco con un diamante taglio smeraldo di 5,29 carati

Will you go to Baselworld? Mini survey

Published on September 15, 2019

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Il booth di Jacob & co a Baselworld. Copyright: gioiellis.com

Will you participate in Baselworld? Here is the result of the mini survey by gioiellis.com among the companies at VicenzaOro ♦ ︎

Will you participate in Baselworld? We have asked the question to about thirty companies present at VicenzaOro, with a mini survey that certainly does not have the ambition to be exhaustive, but at the same time it can indicate which are the moods among the protagonists of the jewelry. The result? The reading is positive or negative according to which point of view the answers are considered. If we were to summarize the general sense, it is that a sense of uncertainty prevails: well, maybe, we are thinking about it, we’ll see, we haven’t decided yet. A good part of the answers were of this tone, even if the yes and no decisions were not lacking.

For example, there are those who, like Yoko London or Fope, have assured that they will be present at the next Basel fair. But others preferred to postpone the decision. One of the factors that make uncertain, explained several industry players at Gioiellis.com (with the promise of anonymity), is the shift of the date by over a month. Indeed, by 2020 Baselworld has postponed the start of the fair to 30 April to coordinate with the Sihh in Geneva. And doesn’t like this change to somebody. Other jewelers, on the other hand, said they were waiting to understand what the changes announced by Michel Loris-Melikoff, managing director of Baselworld, will be at the closing press conference of the last edition.
Of course, the news that another big jeweler, Jacob & co, decided to desert the Basel jewelry fair did not contribute to stimulating the desire to participate.
Poll Results
Number of respondents: 29
Yes, we will definitely return to Baselworld: 7 (24.1%)
We have no intention of participating in Baselworld: 10 (34.5%)
Perhaps, we are undecided: 12 (41.4%)

Michel Loris-Melikoff. Copyright: gioiellis.com

Baselworld 2019. Copyright: gioiellis.com

Baselworld 2019, scale mobili. Copyright: gioiellis.com

Baselworld 2019, booth nella grande hall. Copyright: gioiellis.com

Il booth di Palmiero a Baselworld. Copyright: gioiellis.com

Il booth di Verdi Gioielli a Baselworld. Copyright: gioiellis.com

Nel booth di Yoko London a Baselworld. Copyright: gioiellis.com

What to give to a woman? A survey reveals it

Published on August 7, 2019

Orecchini/news/COLLANE

Orecchini della collezione Chili Peppers

What to give to a woman? A global survey reveals that the favorite gift of women is … ♦ ︎

What is the gift that women appreciate most? Since you are reading a page on gioiellis.com you have already guessed the answer. But someone could have doubts about it. Each possible question is solved by a global survey conducted by JewelStreet, a community of independent designers. Ok, the source is interested in the survey result, but the numbers seem clear. And, among other things, the survey does not simply indicate what women prefer, but also goes so far as to specify the type.

The platform therefore promoted a survey to find out which gifts are most appreciated by women. Result: the study revealed that a jewel is the most appreciated gift by 58% of women. Followed by tickets for a show (30%), perfume (23%) and a dinner at the restaurant (15%).

Orecchini indossati (da Instagram) della collezione Surround, oro giallo, tormalina, diamanti, giada — Orecchini indossati (da Instagram) della collezione Surround di Fernando Jorge, oro giallo, tormalina, diamanti, giada

The survey also focused on which type of jewel is most appreciated: 57% of respondents hope to receive earrings as gifts. Ear jewelery is the most popular type. Followed by necklaces (42%), bracelets (30%) and rings (26%).

By the way, the survey also identified what women, at least those interviewed, don’t want to receive. In first place there is (surprise) chocolate (31% of women do not appreciate a gift of this type). Even the flowers are not so required (17% of women do not want them), as well as underwear (17%). Not to mention household appliances or home appliances such as vacuum cleaners and kitchen accessories. So if you have any doubts about what to give to a woman now you have the answer. Lavinia Andorno

Orecchini Gaïa indossati — Orecchini Gaïa di de Grisogono indossati

Nigaam, Cascade collection, collana e orecchini indossati

Collana in argento della collezione Taormina indossata — Valentina Laganà, collana in argento della collezione Taormina indossata

Bracciale Mikado Flamenco Palm Beach indossato — Bracciale Mikado Flamenco Palm Beach di Tamara Comolli indossato

Bracciale placcato oro rosa e cristalli indossato — Ellen Conde, bracciale placcato oro rosa e cristalli indossato

Anelli con diamanti — Dior, anelli con diamanti

Poll: will you go to Baselworld? The result is…

Published on October 3, 2018

news/Fiere

Will you participate in Baselworld? Survey of Gioiellis.com among the jewelers of VicenzaOro. Here is the result ♦ ︎

In short, will you go to Baselworld 2019? The question was asked about thirty jewelers present in VicenzaOro. The responses to this mini-survey, which has a narrow but qualified base, was not unanimous. Almost a chorus, however, the postillion that followed the answer: “No names, please”. In short, anonymity in exchange for a frank comment of the record.

Perhaps jewelers fear that an uncertain response may contain a negative message?

Type: the market is difficult and we are not in the mood for spending? Maybe. Or the desire not to expose oneself in first person could mean the will not to let the competitors know their moves. Everything is possible. How could it also be the intent of not letting their intentions know to Mch, the company that manages Baselworld. “In fact, beyond the good intentions announced by Michel Loris-Melikoff, the new CEO of Basleworld, we have not received concrete proposals”, explains the manager of a brand that has been present for many years at the Basel fair. “For this reason we do not say no, but neither yes. We’ll see”. “Of course if they do not hurry up to explain what are the announced news, at the ends we up taking other decisions,” mutters the owner of a Piedmontese brand, also a veteran of Baselworld. Which, however, finally admits that it will probably come back.

Others, on the other hand, are more hard: some have made the irrevocable decision to desert the Masses, but others, in spite of everything, consider it an indispensable appointment.

Although we have sworn not to attribute the votes of the mini-survey to names and surnames, we can generally say that the biggest brands are more likely to re-present themselves at Baselworld, while the greater uncertainty or even the security of not attending the watch and jewelery fair is the prerogative of the little ones. To be precise, it must be added, finally, that some of the participants in the survey were not present even at the latest edition of Baselworld.

And here we are, then to the results of the survey.

Number of respondents: 32
Yes, we will definitely come back to Baselworld: 18 (56.2%)
No, for sure we will not participate in Baselworld: 7 (21.9%)
Perhaps, we are undecided: 7 (21.9%)

Sala stampa a Baselworld — Area stampa a Baselworld

Anello con grande smeraldo di Picchiotti

The jewels of the Millenials

Published on September 21, 2018

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A survey on Millenials reveals the jewels preferred by young people. The most worn type is … ♦ ︎

There are jewelry company giants that are in alarm: the Millenials, the generation born at the turn of the year 2000, will still love diamonds, expensive sets, necklaces with precious stones? An international research, conducted by the Milan Polytechnic, dedicated to the Millenials, has tried to answer the question. The research was conducted on over 500 young people (351 girls and 170 boys from 30 countries, for 65% Italians). The result was presented at Homi, the fair (also) of bijoux that took place in Milan from 14 to 17 September, with 650 exhibitors in the pavilions dedicated to the fashion jewel.

The conclusion of the study should reassure those who produce jewelry: more than two thirds of the young people interviewed wear them.

But, attention: it is not clear what the venal value is attributed. Indeed, according to the research, young people are indifferent to the material with which the jewels are made: precious and bijoux. The value that young people seek is not in the material or in the shape, but in the pleasure that each accessory evokes. In short, the emotional side is more attractive, the story that a piece of jewelry can tell.

Il 52% delle ragazze sceglie di indossare orecchini

The choice falls mainly on earrings (52% chosen for their practicality), followed by rings (44%), necklaces (37%) and bracelets (32%).

It is not surprising, however, that the younger ones wear jewels in their spare time, at school or at work. Apart from the purchases of bijoux in the street markets (28%), probably also due to lower costs, it is interesting that they like the jewels of independent designers (25%) who are followed through social profiles or the web, are first evaluated online , but also in specialized shops. In short, less bijoux of an industrial type, and more exclusive products or with unique characteristics.
A less positive figure, however, is the tendency of boys to buy basically on impulse. In short, with less information they tend to buy the first thing that moves them. Millenials girls will have different tastes but, like their mothers, they like to receive jewelry as gifts (it happened to 39% of the interviewees), even if some (about 24%) choose to buy them personally.
Which style prefers a Millenials? Nobody in particular, even if the choice is mainly on minimal or classic jewelry. For two thirds of the boys interviewed, jewels and bijoux have a special meaning and also represent a memory, the symbol of a relationship or a special moment of their life. But this also applies to their parents.

L'area di Gemmarium a Homi — L’area di Gemmarium a Homi

51% of women buy jewelry for herself

Published on August 24, 2018

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Over half of the women buy the jewels for herself. And loves white metal ♦ ︎

Are women in New York different from those in Boston, London, Paris or Milan? Probably not. The survey conducted by MVI Marketing on the purchasing habits of young and very young american women, including the so-called Millennials, should be read carefully. According to the survey, girls born at the turn of the year 2000, also called Generation Y, often buy jewelry for themselves.

The market analysis company questioned 1,001 women aged 25 to 40 in the United States and with a family income of at least $ 75,000. Result: 51% of young women buy jewelry for themselves, as a reward for some achievement achieved or for their own pleasure. This is an interesting element for those who make jewelry: these are potential customers, in fact, for the next 30 years. And the fact of having a behavior so independent of the jewelry also means, probably, a different orientation than the classic jewelry, intended for ceremonies or anniversaries. 14% of the women interviewed, on the other hand, said they were buying a jewel as a gift for their husband or partner, while 17% bought jewelry as a couple, probably for special occasions. The preference for metal is also interesting: 35% indicated white gold, 17% silver and 15% platinum. In other words, white is fashionable: only 13% indicated pink gold and 11% yellow.
The survey also asked what were the preferred brands and, in this case, we must remember that the survey was conducted in the USA. In any case, Tiffany, Pandora and Swarovski ranked first, in a list that also included Alex and Ani, Gucci, Cartier and Tory Burch. But, in fact, this is a result that applies to the United States.
Finally, another interesting fact: MVI asked the interviewees if they will would bought a synthetic diamond, produced in the laboratory. 43% said it was possible, but uncertain, 21% did not rule it out, but asked for more information, while 13% said yes, they would buy a synthetic diamond. Giulia Netrese

L'interno della boutique di Roma di Van Cleef & Arpels — L’interno della boutique di Roma di Van Cleef & Arpels

Vetrina di uno store Pandora, in California

Jewels, young people do shopping in this way

Published on June 26, 2018

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Online or offline? Via internet or in a traditional store? A survey reveals the preferences of young people in jewelry shopping ♦ ︎

Who buys, but also who sells jewels, for some years has a question: is it better to buy (or sell) online? Or is the traditional shop still the preferred place to buy (or sell) a ring, a necklace, a bracelet? These questions are even more burning with regard to young people, so-called Millenials. But do the assumptions correspond to the truth?
Now, to add an element of reflection, comes the survey of the I-Am Group, conducted in Britain, but with results that should not deviate much from one country to another. In the survey, made known by Professional Jeweler, and conducted among young people between 18 and 35 years, surprises above all data: the percentage of those who would buy an online jewel is high, 26%. But 74% still prefer to buy a jewel in the store. But if those who sell jewelry could smile in the light of these results, there is an aspect that is not favorable to traditional stores. Almost half of the respondents (46%) are not satisfied with the treatment received. In particular, the criticisms are directed to shop staff, not sufficiently empathetic and prepared. So much so that almost a third (28%) of respondents would easily buy in stores without staff. But, above all, 71% say that store staff need to be more informed. Another interesting aspect: young people prefer multi-brand stores compared to single-brand stores.
Conclusion: the physical jewelry store still has cards to play, but the staff must be informed about what they sell, as well as being kind to the customer. And focusing on one brand is dangerous, unless the brand has enough strength to convince a Millennial to enter the store. Cosimo Muzzano

Survey: the jewels for Valentine’s Day

Published on February 1, 2018

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Recarlo, anello con sette diamanti, quello centrale con taglio cuore

Valentine’s Day is perfect for giving a jewel. 68% of Italians argue it ♦ ︎
Who knows if Valentine’s Day is the same for everyone? Certainly, according to research conducted on behalf of Inhorgenta, the jewelry fair in Munich (16-19 February), Italians see the jewel as an almost indispensable gift. The per cent emerges from the interviews on 1,118 consumers. Result: for 77% of Italians, a jewel must have a particular value and 40% are careful to choose a single piece. “Our survey shows that those who combine classic design with an individual note have a good chance of making their loved one happy on Valentine’s Day,” says Inhorgenta’s executive director Stefanie Mändlein. You can customize the jewels using, for example, with an engraving or a precious stone of your favorite color. Which? It also depends on the time and trends observed on the catwalks of New York, Paris or Milan. Although, when jewelry and stone are of value, fashion matters less: 64% of Italians are convinced that diamond jewelry in the future will be as current as today. And 68% want necklaces, rings and bracelets to be made of gold and diamonds or materials of the same value.
Also according to the Inhorgenta survey, to increase the value of the gift it is better to donate the jewel on a special day: 68% of Italians recommend to associate jewels with a special occasion, such as Valentine’s Day, to increase their emotional value. They accorde whit this opinion both women (73%) and men (63%).

Giorgio Visconti, solitaire, oro bianco e diamante

Trollbeads, bracciale con lo stop a forma di rosa in argento

Vhernier anelli KIss Spire Eclisse in oro

Millennials love diamonds

Published on December 25, 2015

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Young people, the so-called Millennials, do not differ too much from the adults, at least as it comes to jewelry.

According to a survey conducted in the US by the Diamond Producers Association conducted on a group aged between 18 and 64 years, in fact, all possible jewelry buyers want to give or receive rings, earrings or necklaces with diamonds, with no differences between the various age. In short, it is not true that younger people point to less demanding jewels: even the youngest consumers surveyed, they still consider diamond jewelry “a meaningful gift.” Sure, Diamond Producers Association is interested to bring this predilection. That, however, is not the only aspect that emerged.
Another trend is quite surprising: consumers who did not receive diamond jewelry have had difficulty remembering their last Christmas. Well, will it really true?
More credible this other discovery: 80 percent of women who received a jewel with diamond would not want to exchange it for another with different stones. On top of the preferences are the earrings or a diamond ring.
For Millennials, the third choice was a diamond necklace, to older consumers, a bracelet always composed of stone most beloved by women.
Be careful, dear jewelers: one in ten men has revealed that buying diamond jewelry online, and at least half of those who buy before looking on the web (and probably consulted Gioiellis.com, we might add).
Another aspect: who receives a gift prefers to have one value that many little things, who often end up be returned or forgotten.

Trend: ai giovani piacciono i gioielli di valore

Salvini, collezione Constellations.Orecchini in oro bianco con diamanti. — Orecchini in oro bianco con diamanti. Collezione Constellations. Di Salvini. Prezzo: su richiesta.

Chanel Comètes, bracciale Étoile Filante, con 47 diamanti taglio brillante e montatura in oro bianco a forma di stella — Chanel Comètes, bracciale Étoile Filante, con 47 diamanti taglio brillante

Anello di diamanti di Van Cleef & Arples

Poll: one in three women want a ring

Published on February 12, 2015

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One in three women would like a diamond but, sad to say, most men prefer to give nothing. The preference (which seems a little bit interested for the truth) emerges from the survey conducted by the brand of jewelry Giamore.
At the presentation of the Italian brand was launched a survey on the tastes of Italians about music, travel, cinema, and luxury gifts. Result: Among the gifts most desired by men and women, the journey is in first place, chosen by 54% of respondents. The second choice is instead on the jewel: 14.5% prefer it to anything else, and two thirds of the preferences come from women.
Yeah, but what kind of jewelry? The ring is the preferred (35.1%), while the watch is wanted from 27%, especially chosen by men (almost 73%). Only 17% of males, however, dreams a ring. Among other gifts in the standings, bracelet wins third place with 15.3% of the vote, equally distributed between males and females. And then earrings (9.01%), pendants (8.1%), cufflink (2.7%) and the twins (2.7%). Not only: 30.4% of Italians (or, better, Italian women) want one or more diamonds as a gift (only 21% of men, that prefer gold and silver). Rubies, diamonds and topaz fascinate just over 10%, while 8.7% prefer others, in 69% of cases bijoux made in steel. Federico Graglia

Sondaggio: le donne e l’anello

Published on July 7, 2013

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[wzslider]Uomini e donne (o uomini e uomini, donne e donne, eccetera) in procinto di annunciare al mondo il fidanzamento, avete già deciso che anello regalare? Rispetto ai film degli anni Cinquanta i criteri di selezione dell’anello (e anche del/la partrner, se è per questo) sono cambiati. Lo testimonia un sondaggio commissionato negli Usa dall’Huffington Post. Innanzitutto, le donne sono meno romantiche o, forse, meno ingenue. A quanto pare, hanno smesso di sognare le nozze già da giovani e solo il 19 per cento ha immaginato la forma dell’anello di fidanzamento. Insomma, le donne si accontentano di più. Da parte loro, meno della metà degli uomini intervistati ha spiegato che avrebbe chiesto al padre della fidanzata il permesso di sposarla, anche perché solo il 39 per cento delle donne ha detto di aspettarsi che il ragazzo desideri ottenere questa approvazione.

L’anello di findanzamento di Breatney Spears. Ha un diamante bianco rotondo incastonato nel platino, con una mini-corona e 90 piccoli diamanti rotondi intorno, Firmato da Neil Lane, era costato 200mila dollari

Ma torniamo all’anello. Il 61 per cento delle donne ha affermato che le sarebbe andato bene qualunque anello di fidanzamento (mah, bisogna crederlo?). Eppure, oltre tre quarti degli uomini è preoccupato che la forma dell’anello di fidanzamento non risulti gradito dalla partner.

Ancora: il 27 per cento delle donne vorrebbe che il fidanzato aspettasse a proporre un vero fidanzamento fino a quando non può permettersi di regalare un anello. A tenerci pare siano di più gli uomini: il 45 per cento ha dichiarato di preferire un rapporto non ufficiale fino a quando non potrà permettersi di regalare un bell’anello. Suona un po’ come una scusa, ma prendiamo.

Altra sorpresa: piace l’orgoglio in formato Britney Spears, che ha restituito un anello da 200mila dollari. Il 70 per cento delle donne ridarebbe indietro l’anello di fidanzamento in caso di rottura del rapporto, proprio come ha fatto la star americana. E anche oltre la metà degli uomini si aspetta lo stesso gesto. Insomma, un diamante è per sempre. O quasi. Matilde de Bounvilles

Poll: women and the ring

Men and women (or men and men, women and women, etc.) about to announce to the world the engagement ring that you have already decided to give? Compared to the films of the fifties the selection criteria of the ring (and also / the partner, for that matter) have changed. Witness to a survey commissioned in the U.S. Huffington Post. First, women are less romantic, or perhaps less naive. Apparently, they stopped dreaming about the wedding since young and only 19 percent have imagined the shape of the engagement ring. In short, women are more satisfied. For their part, less than half of the men surveyed said that he asked his father for permission to marry his fiancée, because only 39 percent of women said he expected that the guy you want to obtain this approval.

But back to the ring. 61 per cent of women said that would be fine any engagement ring (oh, well, you have to believe it?). Yet, more than three -quarters of men is concerned that the shape of the engagement ring does not result appreciated by partners.

Again, 27 percent of women would like the boyfriend expected to propose a real engagement until they can afford to give a ring. To keep us seem to be more men : 45 percent said they preferred a relationship is not official until they can afford to give a beautiful ring. Sounds a bit ‘ as an excuse, but we

Another surprise : the pride format like Britney Spears, who returned a ring from 200 thousand dollars. 70 percent of women would restore back the engagement ring in case of breakdown of a relationship, just as did the American star. And more than half of the men expects the same gesture. In short, a diamond is forever. Or almost.

Sondage : les femmes et la bague

Les hommes et les femmes (ou les hommes et les hommes, les femmes et les femmes, etc) sur le point d’ annoncer au monde la bague de fiançailles que vous avez déjà décidé de donner ? Par rapport aux films des années cinquante les critères de sélection de la bague (et / la partner, d’ailleurs) ont changé. Témoigner d’une enquête commandée aux Etats-Unis Huffington Post. Premièrement, les femmes sont moins romantique, ou peut-être moins naïf. Apparemment, ils ont cessé de rêver à propos du mariage depuis jeune et seulement 19 pour cent ont imaginé la forme de la bague de fiançailles. En bref, les femmes sont plus satisfaites. Pour leur part, moins de la moitié des hommes interrogés ont déclaré qu’il avait demandé à son père la permission d’ épouser sa fiancée, parce que seulement 39 pour cent des femmes ont déclaré qu’il s’attend à ce que le gars que vous souhaitez obtenir cette approbation.

Mais revenons à l’anneau. 61 pour cent des femmes ont dit que ce serait bien une bague de fiançailles (oh, eh bien, vous avez à le croire?). Pourtant, plus des trois quarts des hommes est préoccupé de ce que la forme de la bague de fiançailles n’entraîne pas apprécié par les partenaires.

Encore une fois, 27 pour cent des femmes aimeraient le petit ami devrait proposer un véritable engagement jusqu’à ce qu’ils peuvent se permettre de donner un anneau. Pour nous maintenir semblent être plus d’hommes : 45 pour cent ont dit qu’ils préféraient une relation n’est pas officielle jusqu’à ce qu’ils peuvent se permettre de une belle bague. Ça fait un peu « comme une excuse, mais nous

Autre surprise : le format de fierté comme Britney Spears, qui est retourné un anneau de 200 mille dollars. 70 pour cent des femmes se restaurer sur la bague de fiançailles en cas de rupture d’une relation, tout comme l’a fait la star américaine. Et plus de la moitié des hommes attend le même geste. En bref, un diamant est éternel. Ou presque.

Umfrage: Frauen und der Ring

Männer und Frauen (oder Männer und Männer, Frauen und Frauen, etc.) über, um der Welt den Verlobungsring, den Sie bereits entschieden haben, geben bekannt geben ? Im Vergleich zu den Filmen der fünfziger Jahre die Auswahlkriterien des Rings (und auch / der partner, für diese Angelegenheit) haben sich geändert. Zeuge einer Umfrage in den USA Huffington Post in Auftrag gegeben. Erstens sind Frauen weniger romantisch, oder vielleicht weniger naiv. Offenbar hielten sie träumen von der Hochzeit, da junge und nur 19 Prozent haben die Form der Verlobungsring vorgestellt. Kurz gesagt, sind Frauen zufrieden. Auf ihrem Teil, weniger als die Hälfte der befragten Männer an, dass er bat seinen Vater um die Erlaubnis, seine Verlobte zu heiraten, denn nur 39 Prozent der Frauen sagte, er erwarte, dass der Kerl, den Sie, diese Genehmigung zu erhalten möchten.

Aber zurück zum Ring. 61 Prozent der Frauen sagten, dass würde jeder Verlobungsring in Ordnung sein (oh, na ja, man muss es glauben?). Doch mehr als drei Viertel der Menschen besorgt, dass die Form der Verlobungsring nicht führen durch Partner geschätzt.

Auch hier würde 27 Prozent der Frauen mögen den Freund erwartet, dass ein echtes Engagement schlagen, bis sie sich leisten können, um einen Ring zu geben. Um uns zu halten scheinen mehr Männer zu sein : 45 Prozent sagten, sie bevorzugten eine Beziehung ist nicht offiziell, bis sie sich leisten können, einen schönen Ring. Klingt ein bisschen ” als Entschuldigung, aber wir

Eine weitere Überraschung : der Stolz Format wie Britney Spears, die einen Ring von 200 Tausend US-Dollar zurück. 70 Prozent der Frauen würden den Verlobungsring bei Ausfall einer Beziehung wiederherzustellen zurück, gerade so wie der amerikanische Star. Und mehr als die Hälfte der Männer erwartet, die gleiche Geste. Kurz gesagt, ist ein Diamant für immer. Oder fast.

Опрос : Женщины икольца

Мужчины и женщины (или мужчины и мужчины, женщины и женщины, и т.д.) около объявить миру обручальное кольцо, что вы уже решили дать ? По сравнению с фильмами пятидесятых критерии отбора кольца (а также / в partner, если на то пошло) изменились. Свидетель опросе по заказу в США Huffington Post. Во-первых, женщины менее романтично, или, возможно, менее наивны. Судя по всему, они перестали мечтать о свадьбе с молодой и только 19 процентов себе представить форму обручальное кольцо. Короче говоря, женщины более удовлетворены. Со своей стороны, менее половины опрошенных мужчин сказали, что он попросил своего отца разрешения жениться на своей невесте, потому что только 39 процентов женщин заявил, что ожидает, что парень вы хотите получить такое разрешение.

Но вернемся к кольцу. 61 процентов женщин сказали, что все будет в порядке любое обручальное кольцо (о, хорошо, вы должны в это поверить?). Тем не менее, более чем в три четверти мужчин обеспокоен тем, что форма обручальное кольцо не приводит оценены партнерами.

Опять же, 27 процентов женщин хотели бы, чтобы парень ожидается, предложит реальную участие, пока они не могут позволить себе дать кольцо. Чтобы держать нас, кажется, больше мужчин : 45 процентов заявили, что они предпочлиотношения не является официальной, пока они не могут позволить себе красивое кольцо. Звучит немного ” как оправдание, но мы

Еще один сюрприз : формат гордость, как Бритни Спирс, которые вернулись кольцо от 200 тысяч долларов. 70 процентов женщин бы восстановить обратно обручальное кольцо в случае пробоя отношениях, как это делал американская звезда. И более половины из мужчин ожидает тот же жест. Короче говоря,алмаз навсегда. Или почти.

Encuesta : las mujeres y el anillo

Hombres y mujeres (o los hombres y mujeres, hombres y mujeres, etc) a punto de anunciar al mundo el anillo de compromiso que ya ha decidido dar ? En comparación con las películas de los años cincuenta a los criterios de selección del anillo (y también / la partner, para el caso) han cambiado. Sea testigo de una encuesta encargada en los EE.UU. Huffington Post. En primer lugar, las mujeres son menos romántica, o tal vez menos ingenuo. Al parecer, dejaron de soñar con la boda desde joven, y sólo el 19 por ciento se han imaginado la forma del anillo de compromiso. En resumen, las mujeres están más satisfechas. Por su parte, menos de la mitad de los hombres encuestados dijo que le pidió a su padre permiso para casarse con su novia, ya que sólo el 39 por ciento de las mujeres dijo que esperaba que el tipo con el que quiere obtener esta aprobación.

Pero de vuelta al ring. 61 por ciento de las mujeres dijeron que estaría bien cualquier anillo de compromiso (oh, bueno, tienes que creerlo?). Sin embargo, más de las tres cuartas partes de los hombres le preocupa que la forma del anillo de compromiso no resulta apreciada por los socios.

Una vez más, el 27 por ciento de las mujeres le gustaría que el novio espera proponer un compromiso real hasta que puedan permitirse el lujo de dar un anillo. Para mantenernos parece ser más hombres : el 45 por ciento dijo preferir una relación no es oficial hasta que puedan permitirse el lujo de un hermoso anillo. Suena un poco como una excusa, pero

Otra sorpresa : el formato de orgullo como Britney Spears, quien regresó de un anillo de 200 mil dólares. 70 por ciento de las mujeres sería restaurar de nuevo el anillo de compromiso en caso de ruptura de una relación, tal como lo hizo la estrella estadounidense. Y más de la mitad de los hombres espera que el mismo gesto. En definitiva, un diamante es para siempre. O casi.