retail Archives | gioiellis.com

Crieri launches hybrid e-shopping, with a discount

Published on May 3, 2022

The step is inevitable: jewelry brands can no longer avoid the online sales channel. Sales figures all over the world indicate this. So also Crieri, a jewelery brand from Valenza (Italy) launches its e-shop, a digital showcase to reach buyers even from a smartphone, tablet or computer. The new Crieri platform includes the most iconic collections of the brand, such as the necklaces and tennis bracelets of the Icon line, the diamonds protagonists of the Pura collection, the dynamism and movement of the jewels of the Ritmo collection and the precious and contemporary colors of the Rainbow collection.

However, the company does not intend to leave out the more traditional sales channels, but simply add a new distribution network. The e-shop promises flexibility thanks to the possibility of choosing between the methods of receiving the jewels: they can be collected from one of the brand’s retailers or at home, by courier: a cooperation between digital and physical channels.

Anello in oro rosa con diamante taglio brillante, collezione Pura

In-store collection allows you to add the assistance of qualified personnel, but not only: those who collect the jewel at a store will get a 10% discount on the purchase. A decision that seems attractive to those who buy and, at the same time, allows the retailer to earn their margin on the sale, as if the purchase had ended in the store.

Il lancio del punto vendita Crieri nello store Brian & Barry, a Milano

Our new e-commerce platform aims to become a link between the end customer and the retailers who today represent us in the area. It is a real service tool that we make available to the intermediary customer and the end customer. We conceived the site as a sort of hub, a container of useful information for the entire supply chain that combines the commercial and marketing approach and which we are sure will find fertile ground with all our interlocutors.
Michela Saracino, general manager of Crieri

Opportunities for jewelers
Crieri retailers will be able to offer their availability for the collection of in-store jewelry from online purchases through an area reserved for them on the site. By registering on the platform, distributors will have a personal page where they can enter information and images of their store. Through this reserved area, they will be able to access exclusive content and materials useful for promoting the brand, participate in in-depth or training video lessons and webinars and receive brand communications through a privileged channel.

Retail diamonds online with Dimexon

Published on May 3, 2022

news

Dimexon is one of De Beers’ leading intermediaries, with sales offices around the world. The company specializes in round cut diamonds and is a partner of many top-rated watch and jewelry houses. The company, founded in 1966 by Pankaj Mehta and now a second generation family business, deals only with traceable natural diamonds of ethical origin. Now Dimexon is launching a new service: a digital channel specializing in the supply of small and non-certified, ethical and traceable diamonds, with no minimum order. A service that can be interesting for small jewelers. As Vishal P. Mehta, director of Dimexon, explains to gioiellis.com.

Can you describe the new service on Dimexon.com?

Our new B2B e-tail site is an digital marketplace where approved professionals can order fully traceable, perfectly calibrated, natural melee diamonds as simply as making any other online purchase. On the site we offer more than 120 types of round, white diamonds and, crucially for smaller businesses, there is no minimum order. All of our diamonds are cut and polished in-house at our headquarters in Coimbatore, India, and then quality checked and shipped from our Dimexon office in Antwerp. The e-tail site is being run out of Copenhagen, and will initially be focused on the European market.

Who is the service aimed at?

Over the years, we have experienced an increased demand for smaller orders and realised that there was a section of the market that was not being served properly by the diamond industry. The launch of the e-tail site was a reaction to this – a digital space where our customers can order in whatever quantity they require, whether that is bulk order or just a few stones for a bespoke design. By doing so, our high-quality, fully traceable and consistent supply of natural melee diamonds can now be accessed by all jewellers, watchmakers, designers and workshops. We feel this is a breakthrough for the jewellery industry.

What is the quality of the gems for sale?

Customers can select 40 different calibrations in 13 varying levels of quality across the business, which is a relatively wide offering. It is important to note that we only sell natural diamonds, and we have a rigorous testing process to ensure we can guarantee this.

Screenshot del servizio di shopping Dimexon

Is there a minimum order?

Dimexon’s new e-tail site has no minimum order, which is one of our main USPs and an innovative feature of our offering. We believe this makes us the first major diamond manufacturer to offer traceable diamonds with no minimum order, therefore levelling the playing field for smaller and independent brands.

How does the online purchase take place? Is your credit card enough?

The customer experience is very simple. Anybody who is registered as a business can sign up and once a customer has registered and passed our KYC checks, they can use our innovative e-tail site as easily as you would any other online website. We accept credit cards as the main form of payment.

Are the diamonds certified? From who?

As we are dealing exclusively in natural melee diamonds, the stones are not certified – this is standard across the industry for the smallest diamonds. However, all our diamonds go through exhaustive quality checks, and we are known for our quality as well as being able to guarantee that all our diamonds are natural. Although the launch of the e-tail site might mean some jewellers are hearing about us for the first time, Dimexon launched in 1966 and the company has built a strong reputation as a trusted supplier to some of the best-known major luxury brands in the industry, who rely on us to supply them with top-quality diamonds.

Analisi delle gemme nel laboratorio di Demexon

There is a lot of attention on the ethical origin of gems. What is your policy?

There is indeed – and this is as it should be. An ethical approach to manufacturing diamonds is something that has been at the heart of our business since we started in 1966, a time when few companies were talking about ethics. As such, we do not have one policy but an entire business that has been built around sustainability, traceability and ethics. As we are a fully integrated supplier, we buy in rough diamonds from our trusted suppliers, such as De Beers Group and Rio Tinto, and then perform every other task in house at our factory in Coimbatore and then sell direct to jewellers, thus minimising the number of hands stones pass through. As well as traceability, we have a deep respect for our staff and the environment. We create a safe and caring workplace for our staff – which is more than 87% female – and ensure that we keep our carbon footprint as low as possible through eco-friendly practices, such as harvesting our rainwater. Our corporate responsibility is deeply embedded within our business philosophy. We have been a De Beers Global Sightholder since 1976, going above and beyond its strict rules on ethics, financial prudence and adherence to the Kimberley Process. We are also a Rio Tinto Select Diamantaire and a founding member of The Responsible Jewellery Council. We are fully AML-compliant and have been a voluntary signatory to the IFRS since 2006. As the first diamond company to subscribe to IFRS standards, Dimexon led the way. In due course, De Beers required all its Sightholders to follow suit to improve financial transparency and the stability of the diamond sector. We use our standing and reputation not just to benefit our own company, but to inspire organisations in the diamond industry to follow our example.
What are the delivery times for the stones?

Dimexon offers same or next day shipping with a 3 to 5 day delivery time.

Do all diamonds have the same cut?

We offer only natural round melee diamonds on our new e-tail site, but we have experience offering other cuts through our core business.

Controllo qualità e selezione dei diamanti

For a private buyer which of the famous four C’s (carat, color, clarity and cut), is more important when choosing?
For larger diamonds, all laboratories analyse cut and provide a cut grade on their certificate. For smaller diamonds, this is more challenging, as there is no certification typically provided. The only distinguishable feature when comparing a batch of well-cut and poorly cut small diamonds is that the well-cut stones will have more brilliance, and therefore will emit a brighter sparkle. This is simply because the facets are cut to exacting angles, thereby allowing light to reflect optimally. So if you are buying small diamonds, such as those on our e-tail site, I would prioritise a great cut.

What is your opinion on synthetic diamonds, made in the laboratory?

There is a place for both lab-grown diamonds and natural diamonds in the jewellery industry, and the two can co-exist as each category meets the needs of parallel market requirements. Lab-grown diamonds are the product of technology and therefore, in my opinion, are a good solution for fashion-led accessories and jewellery categories that are not built on lasting value and do not incorporate other investment-quality materials.

Will the jewely stores disappear?

Published on September 13, 2019

news

Clienti abituati agli acquisti tradizionali

Are jewelry stores destined to disappear? Will digital replace brick-and-mortar sales? A survey found that … ♦ ︎

In 2039, twenty years from now, will jewelers still exist? Probably yes, but they will be less and, perhaps, different to those that exist today. Certainly, data in hand, a profound mutation is taking place which, indeed, involves the entire retail sector.

The data relating to Italy, and focused by Federpreziosi, are similar, with small variations, to those of other Western countries: the decline of the physical store is evident, but it does not always mean less sales of jewelry. Statistics for Italy were presented during VicenzaOro in the now classic Digital Talks, a formula devised by Federpreziosi Confcommercio and Ieg: meetings with operators that serve, precisely, to look ahead especially in relation to the transformations of society. Like the digital world, of which gioiellis.com is part, and which represents the radical change that runs through the whole economy.

La storica gioielleria Schreiber, a MIlano

The research carried out by Federpreziosi, in collaboration with Format Research, takes a picture of the sector. In Italy there are over 14,600 jewelers that employ almost 37,000 workers. But the contraction is substantial: in seven years, from 2012 to today, the sector has lost almost 1,000 companies and over 3,000 employees. According to the analysis, the main reasons for the decline in the number of jewelers is caused by the progressive reduction in consumption and the advent of electronic commerce, which in 2019 will produce revenues in Italy of over 30 billion euros, compared to 11 billion in 2012. In short, a deadly pincer: Italians spend less and, at the same time, make purchases more and more often through the internet.

Gioielleria Lo Scarabeo d'Oro, a Milano — Gioielleria Lo Scarabeo d’Oro, a Milano

Research also indicates that jewelers who have also chosen the digital road are more commercially efficient. The average revenues of a jeweler in Italy fluctuate between one hundred thousand and five hundred thousand euros, but when the jewelery works on the web, business rises and goes between five hundred thousand and one million euros. However, be careful, it is not enough to have a website: 10.7% of jewelers do not reach a turnover of € 50,000 and 4.1% have, unnecessarily, a website. The question is how these retailers who report such a modest turnover can continue to stay on the market. The same goes for the jewelers between 50,000 and 100,000 euros of revenues, a range that also corresponds in this case to 10.7% of jewelers. And those who have a website are 5.4%, that is about one out of 20 jewelery store and it does not seem to be of much use.

Of course, having a website is inevitable for a jewelry store. But provided you sell a product that already has a consolidated image. If the jewel is unknown or badly communicated by the manufacturer, the distributor can do little. And this depends on the companies that produce jewelry, which must also make their collections known through the use of websites and social networks. But let’s face it: the situation is daunting. Apart from the big brands, jewelers’ websites are often ugly, out of date, even repulse. It seems incredible that companies linked to the world of luxury do not pay attention to the image and, indeed, often ignore the aspect of communication, but it is the pure truth. Thisi is a preoblem that is knew by about who, like gioiellis.com, is in contact with jewelery companies: there are entrepreneurs who don’t even know what a press kit is, with photographic material and press releases for journalists. A deficit of marketing skills that, frankly, looks stunning.

Gobbi, un'istituzione di Milano — Gobbi, un’istituzione di Milano

But there is also another capital error: that of those who believe too much in the internet. Or, better takes as valid the fashions that cross the web. Like the incredible success of blogs and bloggers. Of course, often these digital hobbyists, usually subsidized by companies in various ways, boast thousands of followers (who are then often fake). But are these followers potential buyers of jewelry? Or are they simply addicted users of the mobile who distribute hearts to everyone on Instagram? What is the added value of posts found on Instagram or Facebook? You’ll find out, time is a gentleman.