Birth brings a new identity to the world. And leBebè, the distinctive brand of Lucebianca, was born to accompany motherhood with its jewels. The brand has chosen spring, a season associated with the rebirth of the natural world, to renew the brand, which has completed 15 years of life. The rebranding starts from the new logo, with the introduction of the pay-off “A mother is born” and a new communication campaign.
A way to underline the origins, and also to focus completely on the world of motherhood. However, leBebé’s jewels have always used the two silhouettes of a boy and a girl that distinguish the jewelery brand. Not only. The goal is also to renew the image associated with the client-mother, more modern and connected to the times. The rebranding operation also concerns the product catalogue, which now proposes a new segmentation into three families: The Icons, with the various variations of the shapes symbolizing the brand’s heritage, The Adorables, with the multifaceted and contemporary collections to combine with your mood and style, Suonamore, with jewels dedicated to waiting. An opportunity, the rebrandong, to expand its proposals with an extension of the I Classici collections (to which these images refer) with new bracelets and earrings in white, yellow and pink gold, Les Petits and Le Perle.
Salvini is reborn younger
Companies spend a lot of time and money to define and monitor the audience, that is, the possible customers, the reference, the target. And sometimes they even make an effort to change it. This is the case of Salvini, a brand of the Damiani Group, which returns with a rejuvenated face. This is not a facelift, but a change of direction. Salvini, in fact, is a jewelry brand closely linked to gifts for anniversaries, ceremonies, special events. The Maison’s jewels, of course, are not only suitable for these occasions, but the association between special events and jewels in white gold and diamonds, such as Salvini’s, has always been fairly automatic.
This is why the Damiani group has decided on a change. Now Salvini wants to be associated with a younger, cooler, more dynamic audience. The rebranding is underlined with an advertising campaign, called Soul Sisters, which portrays the prototype of the contemporary woman, more linked to fashion, activity, initiative, between bright and warm colors. Shades that are found in the packaging, from cases to sales tools, up to the color in the points of sale. And the jewels? The new Salvini debuts with new collections, but without abandoning a rather classic style.
New look for VicenzaOro
Ieg changes VicenzaOro’s look with a gold leaf on a purple background. That’s why ♦ ︎
With a superficial glance reminds of a chips, round, golden and very tasty: ones that are sold in packages. The new symbol of VicenzaOro, however, obviously alludes to something else: a gold leaf, to the goldsmith’s skill made in Italy and, not least, to a change in graphics with respect to the management of Marzotto & Facco.
Just a few days after postponing the announced listing on the Stock Exchange (“we wait for a more favorable moment”), Ieg, the company that manages, among other things, the Vicenza trade fair announces the change in image.
Farewell to the poster vaguely styled Magritte, here is the new face studied by FutureBrand, a brand consulting company, to which Ieg has entrusted the task of rebranding: read gold leaves flying on a dark blue and purple background.
“The collaboration with FutureBrand has allowed us to witness the evolution of an important event like VicenzaOro, which leaves the geographical territory and is positioned among the most important business events in the world, to dialogue with operators across the entire supply chain in the sector of jewelry “, comments Marco Carniello, director of Ieg’s Jewelery & Fashion Division.
“Italy is the country of excellence and it is above all in the luxury and design sector, so collaborating with a brand like VicenzaOro has been a challenge for us at a high strategic and creative rate”, adds Lorenzo Corengia, associate account director of FutureBrand. ”
The new brand identity will make its official debut at VicenzaOro January (Vicenza, 18-23 January 2019), the first appointment of the reference year for the sector.