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Gismondi 1754 in Qatar to expand into the Gulf

Published on January 17, 2023

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Massimo Gismondi a Vicenzaoro. Copyright: gioiellis.com

Gismondi 1754 arrives in Qatar: the Genoese high jewelery Maison has signed a five-year franchise agreement (with an option to renew between the parties upon expiry) with the Al Mana family for the distribution of the Italian brand’s jewelery in the Gulf Cooperation Council area , which includes Qatar, Bahrain, Kuwait, Saudi Arabia, Oman and the United Arab Emirates. The agreement is summarized in the creation of a commercial company, Gismondi Jewelery Qatar, whose focus is on business development for both the retail and wholesale channels.

Orecchino con smeraldi della collezione Genesi by Gismondi 1754

Not only that: the program includes new openings, with Gismondi 1754 brand shops throughout the area. The first scheduled opening is already on the agenda for next June in Doha, the capital of Qatar. Subsequently, in chronological order, the openings will follow in Riyadh and Jeddah in Saudi Arabia, and then those in Kuwait, Oman and the United Arab Emirates.
The Al Mana family links its history to the world of Qatari entrepreneurship with the Al Mana Group, a company founded in the 1950s and today one of the most important companies in the country, with interests in multiple sectors, including luxury goods. It is therefore an agreement with great added value for Gismondi 1754, which will have the opportunity to expand its presence and the sale of its jewels in the Gulf area more quickly and effectively.

We are very honored to have reached this agreement with the Al Mana family, whom we thank for making our collaboration possible, which is particularly strategic for our brand. Qatar, as well as the Arab countries of the Gulf, have already shown for some years that they greatly appreciate our jewels and opening a franchise channel directly in that area will only favor the development of a well-structured retail and wholesale market that will give great satisfaction . 2023 will be an important year for the international development of Gismondi 1754, not only towards the Arab countries, but also in the USA and in Europe, including Italy. Europe and Italy, in particular, are relatively new markets for us, but where we are increasing openings given the excellent results achieved in 2022 and where we are confident of significant growth.
Massimo Gismondi, CEO of Gismondi 1754

The pink super diamond stolen in Qatar by a psychic

Published on December 15, 2022

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We have written it many times: be wary of those who say that stones have special powers, magical effects, healthy influences. You may be dealing with not only a cheater, but also a thief. The incredible story of the stolen pink diamond proves it. Unveiled in November by Christie’s as a Fancy Vivid Pink Diamond set in a ring, with impressive VVS1 clarity, weighing 13.15 carats, and an estimate of up to $35 million, it was scheduled to be auctioned December 6 at New York. Instead, he disappeared from the radar. The major auction house did not consider explaining why. But there is a reconstruction that seems incredible.

According to some documents filed in court and discovered for the first time by the Court Watch organization, specialized in the analysis of judicial documents, the diamond was allegedly stolen in Doha, Qatar. The diamond would have been bought by a sheik, rich but somewhat naive. In fact, he lent the diamond to a man who introduced himself as John Lee, who billed himself as an online psychic. An employee of the sheikh then sent to mr. Lee some jewels, including the pink diamond, to “cleanse them of evil spirits.” But the real magic was making the jewels disappear. Don’t laugh, please.

Un momento dell'asta di Christie's — Asta da Christie’s

Coronavirus, the strategy of Gismondi 1754

Published on March 12, 2020

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The coronavirus, which has also affected the jewelry companies, explains Gismondi 1754, can be defeated with just one vaccine: diversify the sales locations. The Genoese jewelery company, for example, after the DJWE-Doha Jewelery Watches exhibition, the most important exhibition dedicated to the world of jewelery and watchmaking which was held in Doha at the end of February 2020. At the end of the exhibition, dedicated mainly to retail customers (orders for 200.000 euros), Gismondi 1754 has formalized the agreement with the Alfardan Group for the opening of a Gismondi 1754 corner at the Alfardan department store in Doha, which will allow the Genoese brand to land continuously in the Qatari market.

I want to reassure our customers, our investors and shareholders that we are facing the moment with awareness and the right responsiveness, so as not to be sensitive to the effects of the Coronavirus emergency and we are already working to put in place alternative strategies that allow to optimize and realize the opportunities that the market is offering us. The agreement with Alfardan gives us a strong impetus in a strategic country, as we will strengthen the channel with the United States. Being present in different countries in the world allows us to be able to move with elasticity and be reactive in receiving market signals, comforted by the appreciation of customers and dealers who increase the demand for our jewels at the level of individual regions.
Massimo Gismondi, CEO of Gismondi 1754

Gismondi 1754, which is a publicly traded company, is also keen to reassure its investors and stakeholders that it has already planned a contingency plan to support turnover for 2020, being able to estimate today a foreseeable decrease in the revenues of the Portofino seasonal shop and that of Milan which, despite being closed from 25 February in compliance with the decrees issued by the Government, in the first two months of 2020 recorded an increase in sales of + 226% (44,010 euros), compared to the same period of the previous year.

The plan provides for the hijacking of part of the stock of stores in Italy in the US market, intensifying the American sales network (air blocking permitting). At the same time, although the Company had established in its business plan to make online sales operational since 2021, given the current situation, the management team decided to immediately accelerate the plan for putting the collections online, starting the negotiation for the sale of products on international digital platforms in order to make the e-commerce service operational already by spring 2020.
Finally, the data from the Saint Moritz store were very good and, although closing a week in advance, between January and 10 March 2020 recorded + 34% (equal to sales for 90,546 euros), compared to the same period last year.

Molto buoni, infine, i dati del negozio di Saint Moritz che, pur chiudendo con una settimana di anticipo, tra il mese di gennaio e il 10 marzo 2020 ha registrato +34% (pari a vendite per 90.546 euro), rispetto allo stesso periodo dello scorso anno.

Jane Fonda con il set Rugiada di Gismondi 1754

Collana con diamanti e smeraldi di Gimondi 1754 vincitrice a Couture Design Awards

Al Thani jewelry on exhibition

Published on November 2, 2015

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Hamad bin Khalifa al-Thani is not only one of the richest men in the world, besides being the caliph of Qatar. It is also a collector of art and, many people don’t knows, of jewelry. Of course, not any jewelry, but of rare and precious brooches that belonged to Indian maharajas, or refined period pieces signed by Cartier or other by Maison that are on Olympus of jewellery. The good news is that now this very special collection of jewelry will be shown to the public from 21 November until 28 March 2016 to the Victoria and Albert Museum in London. The exhibition includes spectacular pieces: exotic Mughal jades, or a rare pinnacle gold from the throne of Tipu Sultan, pieces that reveal profound changes that have taken place in the Indian jewelry design during the early 20th century. But the exhibition will also consider the influence that India has had on the jewels of European avant-garde, for example, on Cartier to contemporary pieces made by Jar and Bhagat, who are inspired by a creative fusion of reasons including those of the era Mughal and Art Deco.
Victoria and Albert Museum
10:00 to 17:45 every day
from 10.00 to 22.00 Friday (gallery openings reduced after 18:00)
Closed on 24, 25 and 26 December
Tickets: £ 10

Coppia di bracciali Kada da Bhagat, 2012, perle diamanti e platino

Spilla da Bhagat, 2011. Platino, con diamanti, rubini, perle

Spilla Cintura di Cartier, intorno al 1920-1930

Spilla di Cartier, 2012, in platino, smeraldi e diamanti

Girocollo di Cartiercon rubini del 1931. Restaurato dal progetto originale

Spilla a forma di pavone di Mellerio Meller, 1901, diamanti e oro

Ornamento per turbante del Maharaja di Nawanagar, circa 1907

Ornamento per turbante, Hyderabad, 1800-1850. Set di diamanti, perle e spinello

In Doha the most beautiful jewels

Published on February 25, 2015

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Bracciali della collezione Mandala di Pasquale Bruni

Jewelry lovers who are in Doha, capital of Qatar, have a unique opportunity: the Doha Jewellery & Watches Expo (until 28 February). Jeremy Morris, London jeweler of David Morris, described the fair as “the best show of jewelry in the world.” There are about 500 big of luxury jewelry and watches. For example, there are Avakian, David Morris, David Webb, Backes & Strauss, Chopard, Christian Dior, Theo Fennell and Richard Mille, but also Italian brands such as Bulgari or Pasquale Bruni, who presents Lotus Flower, by Mandala collection. Spotlight on Graff, present with a necklace of fine jewelry with rubies and diamonds from 278.55 carats, in a pendant as a tassel. Note that, compared to last year, the space dedicated to the exhibition is increased by 25%: 25 thousand square meters, a sign that the decline of the oil has not shaken the desire for luxury and jewelry among the sheikhs of the Gulf. Federico Graglia
DOHA JEWELLERY & WATCHES EXHIBITION
February 24-28, 2015
QATAR NATIONAL CONVENTION CENTRE
Opening time:
From 12:00 pm to 10 pm Until February 28
Friday hours are 10 pm to 4.pm

Collana di Mesmerising con diamanti fancy yellow

Orecchini di Graff, con rubini e diamanti

Graff di graf con pendente a forma di nappa, rubini e diamanti

Tiara di diamanti firmata Moussaieff in oro bianco e diamanti per 88.40 carati

Anello di Avakian con smeraldi e diamanti

Orecchini dirmati Moussaieff, con smeraldi e diamanti tagliati a mezzaluna

David Webb, bracciali com smeraldi e diamanti

Anello di Avakian con zaffiro e diamanti taglio briolette

Un emiro da Tiffany

Published on April 4, 2013

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[wzslider]Tiffany diventa araba? Il grande brand americano piace sempre di più all’emiro del Qatar, Hamad bin Khalifa al Thani. E non solo perché anelli e orecchini del brand americano sono apprezzati dalla moglie del capo del piccolo (ma ricco) Stato della penisola d’Arabia, Sheikha Mozah bint Nasser Al Missned. Tiffany piace anche come investimento, tanto che il fondo sovrano Qatar Investment Authority (Qia), società che fa capo direttamente alla famiglia reale, un mese fa ha portato la sua quota di azioni in Tiffany all’11,72% con l’acquisizione di 3,2 milioni di azioni. E non si è fermato ora l’emiro ha aumentato l’investimento nel gioielliere di New York a quota 12,5%. Non che siano soldi buttati via: Tiffany è una macchina che fa soldi. Nel quarto trimestre del bilancio fiscale (al 31 gennaio), Tiffany ha annunciato il rialzo dell’utile netto a 179,6 milioni di dollari (+0,7%), mentre i ricavi sono aumentati del 4,1% a 1,24 miliardi di dollari. E per il 2013 l’azienda prevede di aumentare il fatturato del 6-8%. Chissà, forse anche grazie agli acquisti negli emirati. Federico Graglia

Sheikha Mozah bint Nasser Al Missned, moglie dell’emiro del Qatar

Tiffany become Arab? The great American brand like more and more the emir of Qatar, Hamad bin Khalifa al Thani.

Forza, vendeteli agli sceicchi

Published on February 27, 2013

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[wzslider]Bulgari, Bertolucci, Pomellato, Damiani, Leo Pizzo, Zydo…: alcune delle firme della gioielleria italiana sono sotto gli occhi degli sceicchi. La fiera del gioiello e degli orologi di Doha, infatti, ha aperto le sue porte al pubblico con diversi grandi nomi della gioielleria made in Italy. Fra le creazioni dell’alta gioielleria di Bulgari vi è un serpente di circa 1 metro di lunghezza, con 170 carati di diamanti e quasi 50 carati di smeraldi, che si modella sul corpo di chi lo porta. Fra i gioielli più preziosi della fiera vi sono anche oltre 150 pezzi unici di Cartier. La casa d’aste Christie’s, che per la prima volta partecipa alla fiera del gioiello di Doha, ha presentato vari preziosi antichi, tra cui una spilla appartenuta a Matilde Bonaparte con oltre 2mila diamanti per un valore di 6 milioni di dollari. Oltre 530 brand internazionali e regionali hanno deciso di presentare nel Qatar le loro creazioni. Nel 2011 sono stati conclusi affari per oltre 1 miliardo di dollari alla fiera del gioiello di Doha e le aspettative per questa edizione non sono inferiori. F.G.