Millenials Archives | gioiellis.com

Gold becomes greener

Published on November 18, 2019

A worldwide survey reveals an increasing consumer interest in extracted gold respecting the environment ♦ ︎

Who doesn’t love nature? Who wants a more polluted environment? Who doesn’t want clean air and fresh water? Nobody. But not everyone has the same sensitivity. And these differences can be translated into a different purchase choice. This concept also concerns jewels: everyone likes to own something precious, but not everyone chooses the same thing. This is why it is interesting to read the conclusions of a research on consumption conducted by the World Gold Council. Although tastes vary from one population to another, there are data in common, at least for some trends.

Belloni: fede in oro giallo etico certificato Alliance for Responsable Mining

The research involved over 18,000 people in six countries: the United States, India, China, Canada, Germany and Russia, with the aim of understanding opinion of gold as an investment or as an ornament. The first result concerns the percentage of already purchased or is about to buy a gold jewel: 48%. In practice, half of the consumers which were surveyed, while 38% said they were willing to buy one and only 13% said they were not interested.

Anello in oro etico certificato. Prezzo: 1800 euro — Jem, anello in oro etico certificato

Another interesting fact, however, concerns the environmental impact and the ethical nature of the metal: consumers around the world are interested in where their gold comes from and what impact it has on the people who extract it. And it is an aspect that concerns young people in a greater way. Although, overall, only a quarter (23%) of buyers would give up buying a jewel for an ethical reason, 70% want to buy ethically produced jewelry, with minimal impact on the environment and fair working conditions for those who extract.

The interest in gold mined without environmental damage is particularly high among Gen Z consumers, from 9 to 22 years old. And so, Greta Thunberg could influence the sale of jewelry for consumers who get now on the market. Also because, according to the survey, Gen Z consumers intend to buy less gold jewelry than their parents. In the United States, for example, 18% of respondents over the age of 39 and 19% of Millennials (aged between 23 and 38) said they wanted to buy gold jewelry within the next 12 months. Among the very young, however, only 11%.

Shopping di gioielli in A Shenyang — Shopping di gioielli a Shenyang

A figure should worry those who produce and sell jewelery: in China, Gen Z is the least interested in jewelery. Only 12% of Chinese young people intend to buy gold jewelry in the next year, compared to 37% of Millennials and 42% of adults. And this not because of a lack of money, but because of less interest in gold jewelery than their parents.

In short, it is better to concentrate on potential buyers. Among those who have not yet bought gold jewelry, but do not rule out doing so, 28% claim that it is held back by a lack of trust, 19% are worried about the purity of the metal (in practice the actual number of carats) and the 14% do not trust retailers.

Also interesting are some aspects that concern the typology of products: the United States Millennials, for example, love rose gold more than those over 39 years old. And three quarters of those who do not buy gold jewelery consider the yellow metal too flashy and prefer silver or diamonds.

The jewels of the Millenials

Published on September 21, 2018

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A survey on Millenials reveals the jewels preferred by young people. The most worn type is … ♦ ︎

There are jewelry company giants that are in alarm: the Millenials, the generation born at the turn of the year 2000, will still love diamonds, expensive sets, necklaces with precious stones? An international research, conducted by the Milan Polytechnic, dedicated to the Millenials, has tried to answer the question. The research was conducted on over 500 young people (351 girls and 170 boys from 30 countries, for 65% Italians). The result was presented at Homi, the fair (also) of bijoux that took place in Milan from 14 to 17 September, with 650 exhibitors in the pavilions dedicated to the fashion jewel.

The conclusion of the study should reassure those who produce jewelry: more than two thirds of the young people interviewed wear them.

But, attention: it is not clear what the venal value is attributed. Indeed, according to the research, young people are indifferent to the material with which the jewels are made: precious and bijoux. The value that young people seek is not in the material or in the shape, but in the pleasure that each accessory evokes. In short, the emotional side is more attractive, the story that a piece of jewelry can tell.

Il 52% delle ragazze sceglie di indossare orecchini

The choice falls mainly on earrings (52% chosen for their practicality), followed by rings (44%), necklaces (37%) and bracelets (32%).

It is not surprising, however, that the younger ones wear jewels in their spare time, at school or at work. Apart from the purchases of bijoux in the street markets (28%), probably also due to lower costs, it is interesting that they like the jewels of independent designers (25%) who are followed through social profiles or the web, are first evaluated online , but also in specialized shops. In short, less bijoux of an industrial type, and more exclusive products or with unique characteristics.
A less positive figure, however, is the tendency of boys to buy basically on impulse. In short, with less information they tend to buy the first thing that moves them. Millenials girls will have different tastes but, like their mothers, they like to receive jewelry as gifts (it happened to 39% of the interviewees), even if some (about 24%) choose to buy them personally.
Which style prefers a Millenials? Nobody in particular, even if the choice is mainly on minimal or classic jewelry. For two thirds of the boys interviewed, jewels and bijoux have a special meaning and also represent a memory, the symbol of a relationship or a special moment of their life. But this also applies to their parents.

L'area di Gemmarium a Homi — L’area di Gemmarium a Homi

Princess online for Roberto Coin

Published on October 20, 2016

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The Princess Flower collection by Roberto Coin in 250 shops Usa with Ritani platform.
There is always a first time. It’s knew also by Roberto Coin, which has chosen for the first time the distribution of its jewels with so-called clicks-and-bricks option. That is, a mixed system between online and physical store. The passkey for the Italian Maison in this innovative way of selling is called Ritani, a store of jewelry, especially engagement rings, which you can buy and then pick it in one of 250 affiliated stores in the United States. The difference with a simple online purchase is that the customer is able to evaluate the jewel when he goes to take it away, and, if not satisfied, can return it to sender. Apparently it’s also the best way to hook the people of Millenials, young people who do not enter in a jewelry or feel uncomfortable. By partnering with Ritani, Roberto Coin is now able to reach a wide range of customers through e-commerce platform, which boasts a high level of user traffic.
Brian Watkins, who has worked with big US retailers such as Nordstrom and Blue Nile, before becoming president of Ritani in 2011, argues that a growing number of customers begin their shopping online jewelry, but only 10% agrees to buy on web: a jewel is a demanding choice and who spends the money wants to touch and see before completing the purchase. With the ability to choose online and then contact a store, the perspective changes.
As for Coin, the partnership involves the sale of 40 new pieces of Princess Flower collection, with a price range from 660 to 16,000 US dollars. Federico Graglia

Millennials love diamonds

Published on December 25, 2015

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Young people, the so-called Millennials, do not differ too much from the adults, at least as it comes to jewelry.

According to a survey conducted in the US by the Diamond Producers Association conducted on a group aged between 18 and 64 years, in fact, all possible jewelry buyers want to give or receive rings, earrings or necklaces with diamonds, with no differences between the various age. In short, it is not true that younger people point to less demanding jewels: even the youngest consumers surveyed, they still consider diamond jewelry “a meaningful gift.” Sure, Diamond Producers Association is interested to bring this predilection. That, however, is not the only aspect that emerged.
Another trend is quite surprising: consumers who did not receive diamond jewelry have had difficulty remembering their last Christmas. Well, will it really true?
More credible this other discovery: 80 percent of women who received a jewel with diamond would not want to exchange it for another with different stones. On top of the preferences are the earrings or a diamond ring.
For Millennials, the third choice was a diamond necklace, to older consumers, a bracelet always composed of stone most beloved by women.
Be careful, dear jewelers: one in ten men has revealed that buying diamond jewelry online, and at least half of those who buy before looking on the web (and probably consulted Gioiellis.com, we might add).
Another aspect: who receives a gift prefers to have one value that many little things, who often end up be returned or forgotten.

Trend: ai giovani piacciono i gioielli di valore

Salvini, collezione Constellations.Orecchini in oro bianco con diamanti. — Orecchini in oro bianco con diamanti. Collezione Constellations. Di Salvini. Prezzo: su richiesta.

Chanel Comètes, bracciale Étoile Filante, con 47 diamanti taglio brillante e montatura in oro bianco a forma di stella — Chanel Comètes, bracciale Étoile Filante, con 47 diamanti taglio brillante

Anello di diamanti di Van Cleef & Arples