Tiffany & Co. likes Korean pop culture. Last year the American brand had chosen the pop singer Rosé of the Blackpink group. Now it has identified Korean pop icon Jimin as its global ambassador. The 27-year-old Korean star made his debut as a member of South Korean boy band Bts in 2013 under record label Big Hit Entertainment and recently announced the release of his first official album, FACE, and is focused on his fresh start as a solo artist.
We look forward to welcoming multifaceted artist and performer Jimin of BTS as our new House Ambassador. He embodies the energy, style and sense of modernity that embodies Tiffany and Co. We are proud and incredibly excited to unveil our future campaigns with the launch of him later this spring.
Alexandre Arnault, executive vice president, products and communications at Tiffany