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The Korean Jimin global ambassador of Tiffany

Published on March 2, 2023

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Tiffany & Co. likes Korean pop culture. Last year the American brand had chosen the pop singer Rosé of the Blackpink group. Now it has identified Korean pop icon Jimin as its global ambassador. The 27-year-old Korean star made his debut as a member of South Korean boy band Bts in 2013 under record label Big Hit Entertainment and recently announced the release of his first official album, FACE, and is focused on his fresh start as a solo artist.

We look forward to welcoming multifaceted artist and performer Jimin of BTS as our new House Ambassador. He embodies the energy, style and sense of modernity that embodies Tiffany and Co. We are proud and incredibly excited to unveil our future campaigns with the launch of him later this spring.
Alexandre Arnault, executive vice president, products and communications at Tiffany

Kim Kardashian, Alexandre Arnault e Miranda Kerr. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

Damiani doubles in South Korea

Published on July 26, 2022

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The Italian Maison Damiani strengthens itself in South Korea, one of the most interesting Asian markets. Damiani, in fact, has increased its visibility in Seoul, the capital, thanks to two relocations inside the famous department stores Shinsegae Gangnam (the luxury district) and Lotte World Tower.
The new boutique inside Shinsegae Gangnam occupies an area more than doubled compared to the previous one and is in a central and highly visible position in the area of major international brands. In 2021 Shinsegae Gangnam was declared the best department store in the world for recorded sales.

La boutique Damiani nel department store Shinsegae Gangnam

The Lotte World Tower boutique, which with its 555 meters is the fifth tallest skyscraper in the world, covers an area three times the previous one and is visible from all adjacent floors. It is the largest Damiani store in Korea, which includes a space dedicated to men, which confirms the constant increase in male customers.

Panache, the Korean design

Published on May 31, 2021

bracciale/vetrina/ANELLI/COLLANE

The dictionary offers two different definitions for the word panache: an ornamental tuft (for example, of feathers) that is mainly used on a helmet. Or: momentum, extravagance in style and action. Which of the two definitions can be applied to Panache, a brand founded by the Korean designer Cha Seon-young, born in 1982 in Seoul? Korean creativity is in vogue, as evidenced by the success of Asian cinema at the Oscars. And Panache is reported as an emerging designer. After studying at Seoul Arts High School and Ewha Womans University, Cha Seon-young began studying metal crafts at Central Saint Martins in London, England.

Her works that have won the British Art Medal Society competition, and have been hosted at the British Museum, as well as at the S / S London Fashion Week in 2007. With this background, Panache brings together the values of the West and the East. Her design is simple and complicated at the same time. These are simple gold-plated brass jewelry, but with a well-defined style. Her jewelry is now sold all over the world. By the way: the definition adopted by Cha Seon-young for Panache is: feathers on a helmet.

Collana ion ottone placcato, con perle di legno intagliato a mano

Salvini opens in Korea and accelerates in China

Published on April 15, 2021

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Anelli della collezione Battito di Salvini

After the Damiani boutiques, the group in Valenza also opens a Salvini store in Korea, brand which is controlled by the company led by Guido Damiani. The Salvini jewelry brand is oriented to the concept of Italian contemporary jewelry with elegant and linear collections. With the opening of the first store in Korea, located on the ground floor of the luxurious Lotte Department store in Seoul, the jewelry brand continues its process of international expansion, and expects future openings in the Chinese market.

In fact, Salvini has recently signed a joint venture with the Fosun Group (one of the largest private Chinese conglomerates) with the aim of opening a hundred stores in Greater China over the next few years. Over the years, the Italian jewelry brand has told its style through cutting-edge communication campaigns that have involved celebrities such as top models Renée Simonsen and Tyra Banks, actresses Sharon Stone and Eva Longoria, without forgetting the Italians as protagonists. Raoul Bova, Isabella Rossellini and Francesca Neri.

Damiani shines in Korea

Published on February 8, 2021

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Boutique Damiani in Lotte Main Avenue a Seoul

Damiani is strengthened in South Korea. In the wake of the double-digit growth recorded in 2020 in the Asian country, the Italian brand has decided to strengthen management in the region through the appointment of a new general manager: Eunice Kim, who already has experience in brands like Chanel and L’Oreal. Eunice Kim will be tasked with implementing Damiani’s development strategies in Korea. The company’s growth in Korea is also linked to investments in stores, with openings in Hyundai Main and Shinsegae Daegu, but also with a new space for luxury at Hyundai Pangyo. Last, but not least, the Italian brand has opened a new boutique on Lotte Main Avenue in Seoul: the most prestigious store in the Lotte chain and one of the best department stores in the country.

Damiani has a close relationship with Korea, witnessed during the triumphant night of the 2020 Oscars, when Parasite was the first non-English-speaking film to win the Academy’s most prestigious award for Best Picture. For this unique occasion, the leading actress, Cho Yeo-Jeong, wore Damiani creations of refined elegance and style: the Masterpiece necklace from the Mimosa collection, as well as two rings from the Mimosa and Notte di San Lorenzo lines.

Cho Yeo-Jeong assieme agli altri attori di «Parasite»

Damiani shines in Korea

Published on September 10, 2020

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While in Europe and the USA the covid continues to slow down consumption in the luxury sector, in Asia things are better: it is not surprising, therefore, the opening of the renewed boutique Damiani in the Lotte department store in Busan, a large port city in South Korea. which represents the local reference point for luxury shopping.

The interiors, welcoming and refined, are characterized by sophisticated furnishing components and precious details: the burnished metal harmoniously matches the leather, the soft velvets finish the seats in the Vip Room while the warm tones of beige, the refined ones of the dove gray and the enveloping in brown warm up the atmosphere of the boutiques. Inside the space, Koreans can find the icons and best sellers of the Maison, among which Margherita, D.Side (which this year celebrates its twentieth anniversary) and Belle Epoque, but also the creations of high jewelery: from Emotions in Mimosa, without forgetting Eden, Animalia or Orange Blossoms. The Damiani brand is known to Korean consumers, especially after the actress Cho Yeo-Jeong chose the Masterpiece necklace from the Mimosa collection and the Mimosa and Notte di San Lorenzo rings at the awarding of the Oscar for the Korean film Parasite.

Alta gioielleria Damiani, la collana Mimosa Rainbow

Also jewelry for Metrocity

Published on April 11, 2020

ANELLI/COLLANE

Anello in oro 14 carati con pietra sintetica

The Korean brand Metrocity also expands its offer to jewelry. After entering for the first time in Europe, in Milan, with a flagship, the company has expanded its catalog from bags to clothing and now also jewelery is arriving in Europe. Metrocity has Italian origins: it was founded in 1992 in the Braccialini Group. It has been present in Korea since 1997 and is now part of Mt Collection, a Korean company that has developed 130 Metrocity single-brand stores at home.

The 14-karat gold jewelery line is characterized by the brand’s letter M and on four motifs: Tubular, Frame, La Rosa Bianca, and Cuore. The jewels with Tubular motif, handmade, are offered in different variations with respect to the original distinctive logo of the house, the Tubular Circle which embeds an M in the center. The cornice motif has a rounded rectangle shape. The White Rose, flower and identifying symbol of the brand, is reinterpreted through small three-dimensional roses with overlapping petals. Finally, the Heart motif was conceived with the intention of describing eternal love.
Metrocity has already opened two boutiques dedicated exclusively to jewelry collections in South Korea, and will soon launch a dedicated section on its e-commerce.

Tirisi in Seoul

Published on February 13, 2017

vetrina

The Dutch brand Tirisi dedicates a collection to the flowers of the Korean capital, Seoul.
After devoting collections in Milan, Venice, Amsterdam and Doha, the Dutch brand Tirisi decided to elect a source of inspiration the capital of Korea, Seoul. For the city and for the Korean women, in particular, Tirisi plays the pleasure all the east towards the flowers, with the shape of jewels in which four petals are clearly visible, defined by a border in gold on which they are smaller diamonds. On the other hand, in the Netherlands, the country of tulips, are experts about flowers. The flower petals are overlapping on a stone that symbolizes the heart of flowers, in this case a natural stone, such as hematite, quartz or amethyst. Prices: a pair of gold earrings, diamond or quartz and hematite cost about 2000-2100 euro, the rings from 700 euro.
Read also Tirisi in Milan 2

Orecchini con oro rosa, quarzi, topazio blu, ametista