The first Swarovski collection with Fairtrade gold and synthetic diamonds showed in Baselworld ♦
Swarovski launches a collection in blue to be greener. That is more respectful of the environment and fairer with those who extract the yellow metal. Which, in the collection presented at Baselworld, is actually white. And it’s the first Fairtrade gold collection, that is correctly extracted, of the Austrian brand. The jewels presented in the classic booth Swarovski of Baselworld, also have synthetic diamonds instead of the classic crystals of the Maison. These are stones that, Swarovski emphasizes, do not have a direct environmental impact on the environment, since they are born in the laboratory (even if to create synthetic diamonds it is necessary to use a lot of energy). In any case, it is the first time that Atelier Swarovski uses Fairtrade gold. The metal is purchased from the Minera Limata Limitada cooperative in Peru. Fairtrade aims to promote sustainable development and reduce poverty.
The collection also marks a leap in quality in the Swarovski proposal, which is now a true fine jewelry, with 18-karat gold and diamonds, although synthetic. A road that the Maison had already announced last year and that seems the direction taken. Lavinia Andorno
