Swarovski enters the market of wearable technology too, with bracelets and pendants that get digital. The Austrian multinational, in fact, created a new company, Activity Tracking Crystal, in collaboration with Misfit Wearables, an American company specializing in sensors and applications to track and process information on different activities. The new jewelry embed the Shine sensor by Misfit and can then measure the distance covered and calories burned during a run or a swim, or monitor the sleep quality. The project, which started more than a year ago, has scheduled its debut at the Consumer Electronics Show (CES), the largest electronics fair in the world which is held every year in Las Vegas in early January: in this occasion will be featured nine pieces designed with the style of Swarovski bracelet, a bracelet and a pendant in three colors, white, gray and black. The goal? Give the fans of the genre a bit of glitter at a cost ranging from 69 to 149 US dollars.