An American fashion bijoux brand, Lili Claspe, designs for a bridal jewelry brand. Here is the result ♦ ︎
Lili Claspe x Ritani is a capsule collection of jewels. It also marks the debut of an American brand, Ritani, that specializes in diamond jewelery for engagement and marriage. It is a collection of fine jewelry, with prices ranging between 600 and 1300 dollars, in yellow gold and small diamonds. It has its own originality, thanks to the contribution of Stephanie Tchamanian, designer and founder of Lili Claspe, who is instead a fashion bijoux brand. In short, the idea is to offer valuable jewelry, but that meet the taste of a young audience. An operation that many other companies that produce traditional jewelry has tried or thinks to try.
The collection born from the marriage between Ritani and Lili Claspe is composed of 23 models in 14k yellow gold, with colorless diamonds. The fringes on some models, like the earrings, are just an element that can add a vaguely hippy freshness, while the rings or pendants with a long gold bar with diamonds, rather showy, underline the design element, in particular with the use of baguette-cut diamonds. Alessia Mongrando