Shamballa (also spelled Shambhala or Shambhala), in Tibetan Buddhism is a mythical place located in India according to the Kalachakra Tantra or below the Himalayan mountain range. But for many it is simply a Danish brand that is inspired by Eastern traditions to produce handmade jewelry, wooden boxes that seem to come from another era. The company was founded by two Danish brothers, Mads and Mikkel Kornerup, lovers of oriental philosophy. The first jewel, a bracelet, it was a success. They are followed earrings, necklaces and rings. The idea is to offer something that combines tradition and innovation. The fact is that even those who like Buddhist does not seem to have anything like the rapper Jay Z or Giorgio Armani. Who does not know the brand or have sympathy for the Dalai Lama can take a look at these two videos.