The natural jewels of Silvia Greco, from Salento to the Diamond District of New York ♦ ︎
An olive tree grows in New York. It come from the Salento area of Puglia (Italy) famous for its centenarian olive trees. To grow the plant, but ideally, it is Sara Greco. The designer is part of the “I started as a child” category. In fact, she tells her parents to give her a goldsmith welder when she was 12 years old. She then studied as goldsmiths in Lecce, the capital city of Salento and then at the Tarì Design School near Caserta. Then, the turning point of her life. After a visit to New York as a tourist, she returned, but this time to work in a goldsmith’s company in the Diamond District of the Big Apple, where there are about 2,600 large and small businesses that revolve around the world of jewelry.
They must have liked the skills of Sara Greco, because the company then helped her obtain the visa 01, the one reserved for people of extraordinary skill, among the most difficult to obtain in the United States.
Then, Sara Greco has put to good use her creativity combined with the technical ability to create her own brand of jewelry. But without forgetting the land of the olive trees from which it comes. Her collections are in fact inspired by its cultural roots as well as nature. For example, she mainly uses raw crystals, with the natural form. And her jewels show the deep connection with the origins from the name, for example with the Terra degli Ulivi collections and the last, Terra Madre. And even the images of the jewels were taken by Salento photographers. On the other hand, the roots are the largest part of the trees. Lavinia Andorno
