The big advance of the army of jewelry store Sokolov, the largest gold company in Russia.
After the big tycoons who come to the West to buy luxury goods or football teams, in Western Europe the Russian jewelers have also arrived. Indeed, they are from long been in action, although not in all countries. But where the Russian Sokolov jewelry brand has decided to focus, it did great. In Britain, for example, in a few months the Sokolov jewelry store have passed this fall the threshold of 50. In Switzerland and Germany, however, there are quite some. And to think it all started after the collapse of the Soviet regime, when Elena and Aleksey Sokolov, fascinated by jewels, started in 1993 with just nine employees to create jewelry. Now, 20 years later, the small family workshop has become the largest jewelry manufacturer in Russia, with 5,000 employees, 6,000 stores in 12 countries. The jewelry is not high end, but they have a very popular price. There aren’t precious collections, in fact, but in return, the choice is quite wide: the company has about 30,000 different types of jewelry. Sokolov is to watch. Federico Graglia
