Rockyourmind, not just a suggestion, but also a new jewelry brand ♦ ︎
The big jewelry houses are looking for the key to open the door that leads to the world of millennials. That is the younger ones, who seem less impressed by the paludate tradition of historical brands. That’s why new brands are born, which not only appeal to a younger audience, but are also created by new players. This is the case of Giulia and Federica Faggi, two Tuscan sisters who founded Rockyourmind about a year ago. The name of the jewelery brand is already an idea that suggests what kind of earrings, necklaces and bracelets are offered. First of all, a lot of design. Essential lines, without frills with direct geometries: squares, circles, triangles, rhombuses. The dimensions of the individual pieces can also be tending to maxi. The rhodium silver is in different colors (gold, silver, pink): it’s the base metal, but worked with a handmade scratch that personalizes the object. The jewels are already distributed in some jewelers store but, coherently with the mission of Rockyourmind, they are also on sale on the website of the small Maison. Even the prices are homogeneous to the audience to which the brand is addressed: ranging from 48 euros for the less expensive ring, up to 275 for the Big triangle pendent with a 90 cm chain and 315 euros for the Linear triangle bracelet.
