The Fifth Season by Roberto Coin: jewels for Millennials, but not only.
To be fine for everyone: Roberto Coin, longtime jeweler, a few years ago he thought that not all of his collections could be bought by young people or those with less economic opportunities. But, at the same time, it decided not to sacrifice quality and style that is proper to the Maison of Vicenza. Thus it was born the line The Fifth Season by Roberto Coin. The jewels are less formal, less demanding materials such as silver plated, or stones such as quartz. But they are well articulated collections, read and of course, with a very low price, though not to a minimum as for brands that focus on quantity. The Fifth Season is not however distributed everywhere. In Italy, for example, is found only in Leonardo da Vinci airport in Rome, Linate airport in Milan or Venice, as well as online. Be emphasized also the idea of marketing that is to number the collections as if they were software updates: 5.10, 5.11, 5.2 … One way to try to speak the same language as Millenials. There is, however, a link also with the principal brand when, since 1996, a small ruby is hidden within each jewel of the Roberto Coin. This tradition continues in The Fifth Season by Roberto Coin. Giulia Netrese
Latest from Showroom
Easter is a holiday that in the West is also synonymous with eggs. But eggs are
The tiny gears of Ludovica Andrina make new, but also traditional, jewelery ♦ ︎ Turin, the
Jewels that are inspired by the Renaissance, with natural stones: it is the style of Giuseppina
Ardis, in Esperanto, means “shining era”. For those who don’t know, Esperanto is a language invented
Daniela Villegas, one of the most imaginative designers, continues her representation of the nature of her