vetrina — December 3, 2016 at 6:00 am

Roberto Coin for Millenials

The Fifth Season by Roberto Coin: jewels for Millennials, but not only.
To be fine for everyone: Roberto Coin, longtime jeweler, a few years ago he thought that not all of his collections could be bought by young people or those with less economic opportunities. But, at the same time, it decided not to sacrifice quality and style that is proper to the Maison of Vicenza. Thus it was born the line The Fifth Season by Roberto Coin. The jewels are less formal, less demanding materials such as silver plated, or stones such as quartz. But they are well articulated collections, read and of course, with a very low price, though not to a minimum as for brands that focus on quantity. The Fifth Season is not however distributed everywhere. In Italy, for example, is found only in Leonardo da Vinci airport in Rome, Linate airport in Milan or Venice, as well as online. Be emphasized also the idea of ​​marketing that is to number the collections as if they were software updates: 5.10, 5.11, 5.2 … One way to try to speak the same language as Millenials. There is, however, a link also with the principal brand when, since 1996, a small ruby ​​is hidden within each jewel of the Roberto Coin. This tradition continues in The Fifth Season by Roberto Coin. Giulia Netrese

Anelli intrecciati in argento 925, placcati oro rosa e rodio con pietre colorate
Anelli intrecciati in argento 925, placcati oro rosa e rodio con pietre colorate
Anelli in argento placcati oro
Anelli in argento placcati oro
Bracciali intrecciati in argento 925 placcati in oro giallo e in rodio, con quarzo lemon, ametista, topazio blu e quarzo fumé
Bracciali intrecciati in argento 925 placcati in oro giallo e in rodio, con quarzo lemon, ametista, topazio blu e quarzo fumé
Bracciali intrecciati in argento 925, placcati in oro giallo, rodio e oro rosa
Bracciali intrecciati in argento 925, placcati in oro giallo, rodio e oro rosa
Bracciali intrecciati lucidi in argento 925 placcati in oro rosa rodio e oro giallo
Bracciali intrecciati lucidi in argento 925 placcati in oro rosa rodio e oro giallo
Bracciali multifili intrecciati in argento 925, placcati rodio, ruterio, oro giallo e oro rosa
Bracciali multifili intrecciati in argento 925, placcati rodio, ruterio, oro giallo e oro rosa

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