The new boutique in Venice for Roberto Coin recreates the atmosphere of a living room of the eighteenth century ♦
New home for Roberto Coin: the House of Vicenza has opened a new boutique in Venice. New boutique, but not the address: the store is, in fact, always in Piazza San Marco, where the Vicenza brand had been present for years. The new boutique, however, is now moving to number 51, which is right next to the historic Caffè Florian.
For the new boutique, Roberto Coin turned to Studio Sclavi and Zordan, a partner already for the Dubai boutique, with which the brand had launched a new concept, taken up and customized also in the new Venetian space, which seeks to recreate the atmosphere of an eighteenth-century Venetian drawing room.
Each element is roundish, starting from the external windows. Soft upholstery and upholstery characterize the room, covered with the damask fabrics of the historic Venetian company Rubelli, each with references to the city and its icons. The marbles of the floor recall the ancient halls of the buildings and the ruby-colored armchairs, symbolizing the hidden signature that has always characterized the brand. Even the light has been designed to emphasize the environment and reach all the details of jewelery design. Two large Venetian-style chandeliers created by the maison Vetrerie Colonna dominate the center of the room, while a network of side lights illuminates the collections.
The new boutique obviously houses the collections of the brand’s latest campaign together with the unique pieces, limited editions and the inevitable Cento diamond, stone with a patented cut of a hundred facets, almost twice that of the standard cut.