The new year seems to have started off in the right way for Gismondi 1754, a Genoese jewelery company listed on the Euronext Growth stock market. After the signing of the franchise agreement with the Al Mana family and the establishment of Gismondi Jewelery Qatar, last December, the first purchase of stock for this new franchise took place, which joins other sales in the wholesale channel concluded during the recent Vicenzaoro . In January Gismondi 1754, therefore, recorded orders for a total value of over 2 million euros. The new orders favor expansion to the Middle East area (since the signed franchise agreement also includes Bahrain, Kuwait, Saudi Arabia, Oman and the United Arab Emirates and represents a turning point for expansion in the Middle East area Gulf), and increase the presence of the Italian company in the European wholesale channel, with the acquisition of new dealers (two in Germany, three in Italy), which will join the European and Italian ones already opened in 2022.
We are very satisfied with the results of January and of Vicenzaoro which, year after year since the beginning of our participation, always reserves special attention for our jewels from European and Middle Eastern dealers, most represented at this fair. The launch of Gismondi Jewelery Qatar undoubtedly gave an important momentum to orders in the Middle East, just as we note the ever-increasing interest from Italy and Germany, the most strategic European markets for us and in a further stage of development.
Massimo Gismondi, CEO of Gismondi 1754
The company believes that the trend confirms the growth plan both in terms of turnover per channel and in terms of a global presence in the various markets. In terms of product, approval has been confirmed for the Gismondi 1754 collections, including the new Vela and the one-of-a-kind Marea, presented at Vicenzaoro, where some orders also included so-called boutique pieces, unique precious very high commercial volume, which are usually purchased directly by private customers in the brand’s flagship stores.
