Princess online for Roberto Coin

The Princess Flower collection by Roberto Coin in 250 shops Usa with Ritani platform.
There is always a first time. It’s knew also by Roberto Coin, which has chosen for the first time the distribution of its jewels with so-called clicks-and-bricks option. That is, a mixed system between online and physical store. The passkey for the Italian Maison in this innovative way of selling is called Ritani, a store of jewelry, especially engagement rings, which you can buy and then pick it in one of 250 affiliated stores in the United States. The difference with a simple online purchase is that the customer is able to evaluate the jewel when he goes to take it away, and, if not satisfied, can return it to sender. Apparently it’s also the best way to hook the people of Millenials, young people who do not enter in a jewelry or feel uncomfortable. By partnering with Ritani, Roberto Coin is now able to reach a wide range of customers through e-commerce platform, which boasts a high level of user traffic.
Brian Watkins, who has worked with big US retailers such as Nordstrom and Blue Nile, before becoming president of Ritani in 2011, argues that a growing number of customers begin their shopping online jewelry, but only 10% agrees to buy on web: a jewel is a demanding choice and who spends the money wants to touch and see before completing the purchase. With the ability to choose online and then contact a store, the perspective changes.
As for Coin, the partnership involves the sale of 40 new pieces of Princess Flower collection, with a price range from 660 to 16,000 US dollars. Federico Graglia