Will you participate in Baselworld? Survey of Gioiellis.com among the jewelers of VicenzaOro. Here is the result ♦ ︎
In short, will you go to Baselworld 2019? The question was asked about thirty jewelers present in VicenzaOro. The responses to this mini-survey, which has a narrow but qualified base, was not unanimous. Almost a chorus, however, the postillion that followed the answer: “No names, please”. In short, anonymity in exchange for a frank comment of the record.
Perhaps jewelers fear that an uncertain response may contain a negative message?
Type: the market is difficult and we are not in the mood for spending? Maybe. Or the desire not to expose oneself in first person could mean the will not to let the competitors know their moves. Everything is possible. How could it also be the intent of not letting their intentions know to Mch, the company that manages Baselworld. “In fact, beyond the good intentions announced by Michel Loris-Melikoff, the new CEO of Basleworld, we have not received concrete proposals”, explains the manager of a brand that has been present for many years at the Basel fair. “For this reason we do not say no, but neither yes. We’ll see”. “Of course if they do not hurry up to explain what are the announced news, at the ends we up taking other decisions,” mutters the owner of a Piedmontese brand, also a veteran of Baselworld. Which, however, finally admits that it will probably come back.
Others, on the other hand, are more hard: some have made the irrevocable decision to desert the Masses, but others, in spite of everything, consider it an indispensable appointment.
Although we have sworn not to attribute the votes of the mini-survey to names and surnames, we can generally say that the biggest brands are more likely to re-present themselves at Baselworld, while the greater uncertainty or even the security of not attending the watch and jewelery fair is the prerogative of the little ones. To be precise, it must be added, finally, that some of the participants in the survey were not present even at the latest edition of Baselworld.
And here we are, then to the results of the survey.
Number of respondents: 32
Yes, we will definitely come back to Baselworld: 18 (56.2%)
No, for sure we will not participate in Baselworld: 7 (21.9%)
Perhaps, we are undecided: 7 (21.9%)