Pisa Diamanti, in Milan new brand and salon

The Pisa Diamanti brand was born in Milan, and a new showroom in Pisa Orologeria hosts six big names of high jewelery ♦ ︎

Milan is the Italian capital of fashion, design and economy. But also of jewelry. Of course, in Valenza and Vicenza they are produced. But in Milan they are sold, especially in the so-called Quadrilatero, that is the area around Via Monte Napoleone. And it is precisely here that one of the most historical stages of jewelery is located, and not only. Pisa Orologeria, in via Verri, is a destination for luxury pilgrims, both Italian and foreign, who are looking for pieces that are often extraordinary. And there they find them. Now they can choose even more, because Pisa Orologeria presents two novelties. The first is its own high-end jewelry brand, Pisa Diamanti. The second novelty, however, concerns the opening of a large second floor.

The Pisa Diamanti collection now becomes a real high-end jewelry brand, born from the desire of Maristella and Chiara Pisa to express their values ​​and vision in a line of jewels.

The jewels that Pisa Orologeria made without transforming the offer into a brand, are now connected by a strong name. What is defined as a touch of femininity to the universe of jewelry is a collection with deliberately essential frames to enhance what makes a truly precious jewel: diamonds. The collection presented includes tennis necklaces and bracelets, solitaires, earrings and pendants light points. Classic frames, first quality stones and a lancet-shaped griffe, embellished with a setting of diamonds, are the guidelines of the Milanese brand. There are also cufflinks, chevalier rings and even gold and diamond tennis bracelets for men. “Pisa Diamanti gives continuity to the values ​​that have always characterized us according to our tradition: sobriety, elegance, attention to detail and constant research of quality”, comments Maristella Pisa, president of Pisa Orologeria. “Pisa Diamanti is the evolution of the relationship with our female clientele, to which we have always dedicated an eye to the watchmaking world”, adds Chiara Pisa, managing director.

Diamonds and high jewelery find a place on the second floor of the flagship store.

In addition to those of Pisa Diamanti, in the bright and velvety salon there is the best of six high-end jewelery brands. There is something for everyone: Boucheron, Chaumet, Chopard, de Grisogono, Messika and Tamara Comolli. In short, from the most classic high jewelry to the light-hearted, but always on the highest step of the podium. “It is a new point of contact with female customers, to whom we have always dedicated an eye to the watchmaking world”, continues Chiara Pisa. “A new adventure that, starting from September 2018, sees the second floor of the Flagship Store destined for the diamond universe, now renamed the Salone dei Jewels”.
The project was curated by Vittorio Carena Studio. The surface is organized with a large oval of over 100 square meters, which houses the brands, plus a satellite space dedicated to the Salotto de Grisogono. Circular desk and imperial metal cases and precious fabrics are surmounted by a glass and light installation and greeted by a large pastel-colored carpet. True luxury, but sober, very Milanese.