An external designer, scholarships for young people, an artist-muse: they are the first moves of the new CEO of de Grisogono ♦ ︎
Céline Assimon, the CEO of de Grisogono who replaced founder Fawaz Gruosi in December, took just four months to introduce novelties to the Maison. The first move is to introduce a sort of internship for designers in the Geneva company. The idea was articulated under the name of Creativity in Residence and provides, in fact, a period of collaboration in house, of one-year, for a guest designer, with the intention of injecting new creative lymph. However, the project is more extensive. It includes, for example, the identification of a well-known artist in another discipline, such as figurative art or music, who will be de Grisogono’s inspirational muse. This man or woman has not yet been identified, but it is possible that this is a relationship like that of Lady Gaga for Tiffany or Rihanna for Chopard, representative artists and internationally known.
Today de Grisogono launches a triple platform that will breathe new life into the Maison’s unique creative approach, capable of giving life to notoriously daring jewels. The peculiarity of the Creativity in Residence program is the transformation of the internal Creative Studio into a stimulated hub, nourished and enriched by all three aspects of the program; in turn the Studio will open its heritage and its extraordinary skills to new eyes, external talents and curious young minds.
There is also a third project: a scholarship in collaboration with the Haute École d’art et de design (Head) of Geneva, one of the main European schools of art and design, a concentration of talents in the expressive field and artistic. The initiatives are, in short, a sign of the Maison’s vitality, which just a year ago announced a plan to reduce 41 jobs (31 in Switzerland and 10 worldwide) out of a total of 104 employees. Now it starts again.