The Florentine brand Passavinti has renewed the affordable bijoux collections ♦︎
Traditional jewels, in the sense of respect for local history. That, in the case of Passavinti, is very tied with Florence. Founded by Romano Passavinti in 1970, the small Florentine Maison chose the jewelery road for everyone, but especially for those who love the great city that has marked the history of culture and art. The brand thus united a traditional line to the most pop of the seventies and eighties. Alongside the more traditional manufacturing techniques, Passavinti uses the industrial ones flourished in the wide area that extends from Florence to Arezzo.
The mix of tradition and production on a wider scale, with a modern design, accelerated in 2011 when the founder sold to two young entrepreneurs, Danilo Caccetta and Mirco Zoppini, who re-launched the brand with new ambitions. The choice of offering jewelery made of silver or bronze also widened the audience of potential customers who appreciate jewelery collections at popular prices and modern shapes, with city symbols such as the Palazzo Vecchio, which can turn into pendants For modular bracelets. Margherita Donato