Luxury jewelery is in decline? Maybe. Meanwhile Pandora’s silver makes gold business ♦ ︎
Sometime it needs to realize how the world goes, including the jewelery world, and it is good for analyzing the facts. The numbers, for example. As for jewelery, experts have long wondered whether the cycle of high-quality, beautiful, but expensive production, is in decline. According to this interpretation, millennials, young people born at around the century, they would prefer inexpensive jewelry, under the roof of the 200-300 euro, rather than engaging in expensive purchases. According to a survey conducted in the US, young people are willing to spend no more than a month’s salary equivalent for an engagement ring, often the most important jewel of their lives. A reflection of this trend may be the financial results of a group like Pandora, who built an empire on affordable jewelery.
While many large Maison do not shine or even suffer from a drop in consumption, Pandora in the second quarter of 2017 reports a growth of 12% (in local currency) to about 649 million euros, compared with the second quarter of 2016. Pandora’s stores sell well: the revenues generated by the Danish company’s stores grew by 36%. In Europe and the Mediterranean area, growth was 10%, while the Americas did not shine (+ 1%), and in the Asia Pacific region there was a boom of 35%. If you are curious to know what jewels Pandora’s customers get more, the charms grew by 6%, and 19% the bracelets. Also know that on each jewel, Pandora earns 33.4% (Ebitda, ie roughly gross margin). Federico Graglia
Collezione autunno 2017 Luminose Geometrie
da un innovativo taglio delle pietre a forma ottagonale
incastonati da intagli a forma di cuore
