Article dedicated to jewelers (many) who read us gioiellis.com. We try to respond to their most frequently asked question: what are the most sought after jewelry? It is a curiosity that, in any case, may also be of interest to buyers: wich kind jewel can be safe if I have to make a gift? The infographic we publish answers to this question. At least, this has been the goal of the American brand Karus Chain (offering jewelry for men). It should be said then, that the analysis is a global, not to about a single country. Anyway Karus analyzed more than 25 million queries on Google and about 22,000 keywords associated with the world of jewelry. The result is this: at first, the women scour the internet looking for an engagement ring. Then, it is the turn of earrings with diamonds, gold bracelets and, in fourth place, necklaces or bracelets with charms. Perhaps not surprising that the brand queen of research on the internet is the Danish Pandora (almost 2.8 million requests per month): invest heavily in advertising clearly has an effect. In second place among the brands of jewelry, always according to the research of Karus, there is Tiffany, in particular for its engagement rings. Among the brand also stand out the Austrian Swarovski and Cartier, in particular with the timeless Love bracelet. But the surprise is not lacking: in second place worldwide among the most popular sites of jewelry is the Russian site Love-Sl.ru, and eighth Polish Apart.pl. Federico Graglia
