Reviving the names of the great designers of the past is an operation that is often repeated. This is the case, for example, for Fulco di Verdura, or René Lalique. Now it is the turn of Oscar Massin, the great Belgian jeweler born in 1829. A new Maison, in fact, was born in Paris with the name of Oscar Massin, but made its debut in the United States. In the nineteenth century Oscar Massin the jeweler moved to Paris and worked as a jeweler in Place Vendôme. He also showed him his jewels at the famous Universal Exhibition in Paris, in 1867, and received the gold medal. He was, in short, a rival of the contemporaries Frédéric Boucheron and Louis-François Cartier.
Disappeared in 1895, Massin was forgotten. Until now. The new Maison that uses the jeweler’s name was founded by Frederic de Narp, CEO of Oscar Massin, (and former global CEO of Harry Winston), and by Sandrine de Laage, creative director, with Coralie de Fontenay, president (all two ex Harry Winston and Cartier). But with one big difference from the jeweler of the past: the Maison uses diamonds created in the Latitude laboratory, which it considers climate neutral (they are the first to meet the highest standards of environmental and ethical responsibility of SCS Global Services), together with gold and platinum. recycled. The brand has a link with Luximpact, a Luxembourg-based financial company that controls companies in the luxury sector, while among the investors there are also Kate Hudson and the stylist Rachel Zoe.
Given his legacy and spirit, if Oscar Massin were still around, he would most likely challenge the entire industry with an emphasis on innovation and sustainability. This is our inspiration and ambition for the brand.
Frederic de Narp
The style of Oscar Massin’s jewels wants to maintain a bond that characterized the Belgian jeweler. In particular, with the filigree frame. The gold threads that make up the jewels thus sometimes take on the appearance of a lace. A line of jewelry is called Filigree (filigree). The jewels have a price between one thousand and 30,000 euros.
Lo stile dei gioielli di Oscar Massin vuole mantenere un legame quello che caratterizzava il gioielliere belga. In particolare, con la montatura in filigrana. I fili di oro che compongono i gioielli assumono così, qualche volta, l’aspetto di un pizzo. Una linea di gioielli si chiama, appunto, Filigree (filigrana). I gioielli hanno un prezzo tra i mille e i 30.000 euro.
