Nouvel Héritage: jewels made in France and sold in the USA (but also online) ♦
The jewellery is an inexhaustible source of novelty and new protagonists: it’s a witness the arrival in style of a brand, Nouvel Héritage. Born at the end of 2015, it is already super active. To launch it is Camille Parruitte, which started with an online site and a business commercial proposal in the United States. Now the jewelry brand come back in Europe, where he was born, and precisely in the Rue de la Paix, in Paris. The jewelry, however, continue to be sold only on the Internet.
The idea is to renew the French tradition with original designs, without lacking the quality in the realization of the jewel and, at the same time, point to a very high segment of the public. For example, the price of a pair of earrings can vary between 2,000 and 22,000 Euros. They can seem not easy to sell online. Yet a few pieces of the collections are already sold out. That the way of the future jewelry is more digital than in the physical store? Some doubt arises. So many, in any case, the novelty: the Art Deco earrings, with an original design and great set of precious stones, the broochs with a rainbow of colors, up to the rings on which you can engrave your initials (up to four). How did Camille Parruitte to put together 35 artisans who have between ten and 35 years of experience in the jewelry manufacturing is a mystery. But she succeeded: chapeau. Federico Graglia
