The new spheres of Alex Ball, the jewelery brand that focuses on roundness ♦ ︎
A jeweler who does not want to make simple jewels: an object that is too usual, according to Alessandro Pallavidini. In 2003 the entrepreneur, owner of the historic company of Valenza Guerci Pallavidini, with 60 years of activity in the production of high-end frames, gave life to Alex Ball, a transposition in English of his Italian name.
Over the years it has kept faith with the philosophy of the brand: its non-jewels are mostly played on the shape of the sphere, an eternal form and at the center of many works of art (Giovanni Pallavidini, father of the founder Dario, was a well-known painter .). But the ball is not the only geometric shape used. For example, the Colors of Iceland collection has as its theme the explosion and includes 18k gold rings, diamonds, pink and tzavorite coral or turquoise and spinels, which do not have the classic sphere in the center, even if the overall volume is rather rounded .
Last February, Alex Ball opened a new boutique in Milan, in addition to those in Courmayeur, Forte Village, Ischia, Chia Laguna, as well as in Valenza.