Nadine Ghosn’s Bling Mac sandwich ring celebrates the world’s most famous hamburger. With irony ♦ ︎
Jewels and burgers: pairing is not a sacrilege, but a funny provocation by Nadine Ghosn. That it’s now officially celebrated by the king of hamburgers, MacDonald’s.
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The ring in the shape of the classic sandwich with meat, sauces and lettuce leaves, in fact, was a great success. So much so that McDonald’s decided to adopt it to celebrate the 50 years of the Big Mac. The fast-food chain contacted the designer and asked her to collaborate on the project, which includes a new ring, the Bling Mac, which replicates the real Hamburger. The sesame seeds on the sandwich were replaced by white diamonds of equal size, different from the champagne diamonds of the original ring. The ketchup was eliminated, but extra central sandwich was added. Princess cut white diamonds represent layers of meat and onions. The ring, valued at 12,500 dollars, will be the prize for a contest that involves customers, stimulated to publish celebrative phrases on the Big Mac on Twitter.
“It’s a very interesting collaboration, because a mass-produced fast-food chain that works with luxury jewelry does not often happen,” said the designer. In fact, other cases of this kind are not mentioned. In any case, its original hamburger ring won the Couture Design Award in 2017, a sign that Nadine’s precious humor is also appreciated outside the MacDonald’s restaurants. Rudy Serra