Young people, the so-called Millennials, do not differ too much from the adults, at least as it comes to jewelry.
- According to a survey conducted in the US by the Diamond Producers Association conducted on a group aged between 18 and 64 years, in fact, all possible jewelry buyers want to give or receive rings, earrings or necklaces with diamonds, with no differences between the various age. In short, it is not true that younger people point to less demanding jewels: even the youngest consumers surveyed, they still consider diamond jewelry “a meaningful gift.” Sure, Diamond Producers Association is interested to bring this predilection. That, however, is not the only aspect that emerged.
- Another trend is quite surprising: consumers who did not receive diamond jewelry have had difficulty remembering their last Christmas. Well, will it really true?
- More credible this other discovery: 80 percent of women who received a jewel with diamond would not want to exchange it for another with different stones. On top of the preferences are the earrings or a diamond ring.
- For Millennials, the third choice was a diamond necklace, to older consumers, a bracelet always composed of stone most beloved by women.
- Be careful, dear jewelers: one in ten men has revealed that buying diamond jewelry online, and at least half of those who buy before looking on the web (and probably consulted Gioiellis.com, we might add).
- Another aspect: who receives a gift prefers to have one value that many little things, who often end up be returned or forgotten.
