The Faraone Mennella jewels have won New York, starting from Naples.
Starting from Italy, from Naples, to seek his fortune in the United States. It is a story told many times. In a few cases, however, it was fortunate enough as to Roberto Faraone Mennella and Amedeo Scognamiglio. Suffice it to say that after 15 years the brand Faraone Mennella is fully recognized among those of fine jewelry, with headquarters on Fifth Avenue, in New York.
They, who also founded the brand Amedeo, specializing in revisited cameo (we talked about here), they have achieved success with a simple recipe, but effective: focus on high quality and identify Faraone Mennella jewelry to a specific target customers, those who attend Capri, or Miami, Saint Barts. Furthermore, Amadeo has behind him a family tradition in jewelry, in Torre del Greco, while Roberto studied design at Parsons School. In short, the team has worked well, starting with an investment of just $ 5,000 apiece. Knowing Patricia Field, costume designer of the TV series Sex and the City is been another point in their favor. The style: rich, of course, but also with a grace that was affected by the great Italian goldsmith tradition, Neapolitan in particular. Only, adapted to the tastes of American women. Here are some examples of their work. Alessia Mongrando