The Helzberg Diamonds chain of jewelery stores offers the possibility of getting married directly in the shop (after buying wedding rings) ♦ ︎
The story told by the New York Times is perhaps a sign of the times: in the US to attract customers, jewelers also organize a wedding directly in the store. Naturally, thanks to the American laws that allow it.
Helzberg Diamonds, a Kansas City-based company that controls 216 stores throughout the United States, offers the chance to say yes to the counter selling wedding rings. With a service that started on October 2nd, Helzberg Diamonds offers couples who buy wedding rings in one of its stores the opportunity to get married with the blessing of special sales agents who are licensed to officiate the ceremony. In the era of Instagram, where speed prevails, buying faiths and getting married at the same time can appeal to many. Of course, the pleasure of the ceremony is lost.
But Beryl Raff, managing director and president of Helzberg, thinks it’s funny. The idea, it seems, was born after, over the years, several couples got married directly in the Helzberg Diamonds jewelers. But, in addition to appearing with the marriage license, necessary to obtain the legal validity of the marriage, these couples also brought an authorized officiant. Now this will no longer be necessary, the company offers.
Before introducing this service, the jewelry company conducted a survey of 1,000 young people and adults aged 23 to 38 years. Result: 91% hoped to get married and considered the possibility of secretly escaping to get married, especially without parental consent. But also to save money and avoid an expensive ceremony. In addition, 56% said they preferred that the marriage be officiated by someone other than a religious. In short, they like fast marriage. How to take a selfie.
