The LVMH group will participate in the upcoming Baselworld fair, as well as Rolex ♦︎
An important news for the 81,200 visitors who went to Baselworld in 2019, but above all for the undecided exhibitors whether to return to the great watch and jewelery fair. The LVMH group, in fact, has confirmed that it will be present at the next edition, that of 2020. The French luxury giant will therefore be on the track with the Bulgari, Hublot, Tag Heuer and Zenith brands, which will still be in the four huge stands at entrance to hall 1. It is likely that the director of the fair, Michel Loris-Melikoff, breathed a sigh of relief, given that most of the attendance at Baselworld is influenced by the big brands. Rolex also confirmed its presence at Baselworld 2020 and, indeed, will also occupy the space left free by Breitling with Tudor, who has instead chosen to change air.
But the Swiss fair looks further ahead and is studying new concepts and formats for 20121.
We support Michel Loris-Melikoff and his team in their project to redefine and renew the concept of this great event for the Swiss watch industry
Stéphane Bianchi, Ceo Lvmh Watchmaking Division and CEO of Tag Heuer
For its part, Loris-Melikoffl said it will support each LVMH brand in designing innovative display formats for their presence in 2021 and beyond. The goal is “to let each Maison express its creativity and offer an exceptional brand immersion”. It seems, in short, that in exchange for confirmation, the large groups have achieved greater weight in the choice of exhibition formats. Will this also be the case for jewelers?