Anello con diamante vivid blue di 6,3 carati e diamanti bianchi
Anello con diamante vivid blue di 6,3 carati e diamanti bianchi

Lugano Diamonds, gems and titanium

From California, Orange County, Lugano Diamonds luxury jewels. No, the city of Switzerland has nothing to do with it ♦

Born in Israel, Moti Ferder served four years in his country’s army as a captain in a combat unit. A Spartan life, on a tightrope and with little free time. A very unusual premise for a luxury jeweler, one of those who sell necklaces, rings and bracelets that cost tens of thousands of dollars. Yet it is the story of the founder of Lugano Diamonds, a Californian brand that has become famous for its ability to offer jewels with stratospheric quality precious stones, now also using titanium together with gold.

Orecchini con 19 carati di diamanti e zaffiri
19 carat diamond and sapphire earrings

His first military life was very useful, according to the jeweler: “I was 19 and the responsibility of 400 soldiers: an indelible experience, which taught me the importance of getting things done”. Actually, there is another thing that was useful to Mr. Ferder: his father was a diamond dealer. In short, from an early age, he had direct experience with precious stones. Teachings that since 2005 he has put to good use in Newport Beach, with the Lugano Diamonds brand. It is not known (to us) why the former army officer chose the Swiss city as the name of his brand. It is known, however, that his extra-luxury jewelry continues to offer particularly sumptuous pieces, such as those you see on this page.In 2021 Lugano Diamonds was acquired by the investment company Compass Diversified for 256 million dollars, but the founder has remained at the helm of the Maison. It recently opened in London, in Mayfair 18 Albemarle Street.

Anello you and me in titanio con smeraldi e zaffiri blu
You and me titanium ring with emeralds and blue sapphires
Orecchini Waterfall con 14,06 carati di diamanti
Waterfall earrings with 14.06 carats of diamonds
Anello con diamante rosa di 8,21 carati taglio ottagonale e 12,68 carati di diamanti
8.21 carat octagon cut pink diamond ring with 12.68 carats of diamonds
Anello eternity in titanio con oltre 10 carati di diamanti
Titanium eternity ring with over 10 carats of diamonds
Spilla Butterfly in titanio con opali e diamanti
Titanium butterfly brooch with opals and diamonds

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