Livoos, founded by the Italian Flavio Amorelli, it sells luxury items (including jewelry) and makes charity.
For 14 years Flavio Amorelli worked in London in finance in areas such as credit risk, corporate lending, seles finance, etc. in companies of Barclays Bank caliber, Ingersoll Rand, Societe General. Then, he decided to change his life, associating the business social responsibility. The result is Livoos, London-based company he founded. It is the first in the world to donate 50 percent of sales to charity. “No additional costs for the consumer,” explains Amorelli. “Sustainability and social responsibility are buzzwords in recent years. The time has come to create a new business model that will be a catalyst for change in an authentic manner and economically sustainable “is his program. In short, purchasing a product that you like and, at the same time, support a social cause. At the time of purchase online you can join, for example, to support Cesvi, an association that cares for vulnerable children in the suburbs, or Dynamo Camp, which deals with certain chronic diseases, or to donate to other associations: all are about ten. Livoos presents itself as a brand of luxury shopping and, as such, also has a channel dedicated to jewelry. Necklaces, bracelets and rings two brands: Annoushka and Halcyon Days. Not a very wide choice, but the initiative has just begun… Federico Graglia
