Not just chocolate colored diamond, here are the colorful jewels of Le Vian ♦ ︎
From chocolate to spices. Or better, from chocolate diamonds to gems with many colors. Le Vian, at the Jck in Las Vegas, has decided to bring not only the jewels for which this USA-based fashion house is famous, namely those with chocolate diamonds (the company has even registered the Chocolate Diamonds brand), but also many rings (especially) that use stones like garnets, sapphires, emeralds. And not only. Alongside the classic rings with many gems, he has also decided to show unique pieces of the animalier genus.
Read also: Le Vian, carat at the table
Not everyone knows that Le Vian is one of the oldest jewelery companies in the world. The family, of Persian origin, has a history in jewelry dating back as far as 1400. In 1746, Nadir Shah, one of the most powerful rulers of Persia, chose a Le Vian to safeguard the collection of jewelry he had accumulated, including the famous diamond Kooh-i-Noor, which is now pinned on the crown of Queen Elizabeth. In short, of experience in jewelry, Le Vian has a lot of it and boasts about 100,000 original drawings in its archive.
The strategy of Le Vian is also worth mentioning: it buys a type of gem very available on the market during the peak of production in a particular mine, that is when it still has a relatively low price. Keep the stones, which it then use when the mine runs out and the price of the gems goes up, but at that point Le Vian can offer the jewels at a lower price, more democratic. In addition, the company is committed to donating 10% of its earnings to charity. An idea that everyone likes, like chocolate.
Buongiorno,
sono sempre più numerosi gli articoli sulla stampa estera di settore che riguardano come spesso i diamanti Chocolate e brown oggi vengano venduti ad un prezzo nettamente superiore al loro valore, e che un domani, volendo rivendere gioielli con queste pietre si potrebbe avere una brutta sorpresa.
A prescindere dal gusto personale, (a me piacciono moltissimo), mi chiedo – e quindi chiedo a Voi – se sia effettivamente così.
Grazie,
saluti
Ciao Stefania, purtroppo è un fenomeno che interessa tutto il mondo delle pietre, i diamanti in primo luogo (ma anche tante altre cose…). Per i diamanti fancy è una moda che dura da anni e chissà fino a quando. Sempre meglio chiedere consiglio a esperti prima di spendere una fortuna.