Brooks Brothers, historic American company of Claudio Del Vecchio property, buy the brand of Alexis Bittar jewelry.
Above the Brooks Brothers shirts they will wear jewelry by Alexis Bittar. It is an Italian-American affair that concluded in New York. Brooks Brothers is personal property of Claudio De Vecchio, first son (of the six had by three different wives) of Leonardo Del Vecchio, the largest shareholder in the eyewear giant Luxottica. And to direct the operations of the clothing group is his son Matthew, with a past at McKinsey and Goldman Sachs. Brooks Brothers, one of the historic names of stars and stripes, through its subsidiary Carolee acquired Alexis Bittar, the jewelry brand based in the borough of Brooklyn. It is not the first move in the jewels of the famous brand for the button-down shirts. Brooks Brothers has purchased Carolee in 2001, and develops and markets licensed jewelry trademarks Lauren by Ralph Lauren, ABS by Allen Schwartz, Trina Turk. But you can not buy jewelry Alexis Bittar in the clothing shops of group: “Our strategy is to maintain a jewelry division wholly owned but independently, with property lines as Carolee and Alexis Bittar, and licensed brands,” stated Matteo del Vecchio. In short, the jewelry do not will mix with the fabrics. At the moment. But the idea “could potentially be explored in the future,” concluded enigmatic Del Vecchio. Federico Graglia
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