VicenzaOro expands: here are the events planned inside and outside the Fair pavilions ♦ ︎
The result can be drawn at the end. But VicenzaOro September 2018 seems to be immune from the Baselworld syndrome, the one that has removed many jewelery and watch brands from the exhibition halls. The autumn edition of the fair (22-26 September) seems to start with good vitality. For the first time, for example, the entire city of Vicenza has been involved, with a series of events outside the Vicenza Fair complex, in a sort of festival that is not only dedicated to jewelery, but also to culture and to the gastronomy (even the jewelers are gourmand).
In addition, one of the cards played by the Italian Exhibition Group, but which was launched before the merger between Fiera Vicenza and Fiera di Rimini, is the intuition that in a global world you can not stay in your tower. It necessary get busy. And so VicenzaOro has become a format to export: a brand that has taken root in Dubai, Las Vegas, Hong Kong, Mumbai. Result: 4500 companies involved in the VicenzaOro system, with 96 thousand visitors coming from over 130 countries in the world and 3,800 top buyers.
Moreover, there are not only booths to visit, but also many scheduled events.
To start the VicenzaOro edition will be Visio.Next:Trends, round table discussion on the future of jewelry, scheduled for Saturday, September 22 (10.00 am Sala Tiziano PAD 7.1). Some of the most influential protagonists of the global market will be confronted with the latest trends in the world of jewelry, on the methods of consumption and on market trends destined to leave their mark.
Also on Saturday 22nd, in the afternoon at 4.30pm (Hall 7 stand 240) Coronet, the famous brand of the Hong Kong company Aaron Shum, will try to win the Guinness World Record Certificate for two pieces of the collection (The most diamonds set on a mobile phone houses and The most diamonds set on a lipstick case).
Gold and street food
As mentioned, VicenzaOro also expands to the outside. The outside fair is called Vioff – Golden taste edition, conceived and organized by the Municipality of Vicenza in the historic center. After the gold visitors and exhibitors will find food and culture, including exhibitions like the one organized at the Jewelery Museum, concerts, street food, animations, shops and museums open, until the grand finale in Piazza dei Signori. At 9 pm, in Piazza dei Signori at the Soprana jewelry store, D’Orica will present Treesure, a jewel that comes from the encounter between silk and gold. In collaboration with the City of Vicenza and VicenzaOro will take shape a performance of the school children Palladio Danza and Contemporary Sinergie.
Sunday, September 23, however, from 16 to 17 (Hall 1 – Stand 110) Rebecca will present the new collection, with a cocktail at the stand, in the presence of the testimonial Federica Nargi, showgirl and influencer face of the new advertising campaign.
Also on Sunday 23 September from 5 to 6 pm (Hall 7 Stand 302) will be a cocktail for the presentation of the new collection of Tamara Comolli, German designer founder of the homonymous brand, who recently inaugurated the first single-brand store in Italy to Forte dei Marmi. From 6 pm (Star Lounge – Vicenza Fairground), the Star Party of Comete Gioielli is scheduled, an event reserved for all customers and the press to present the new Stella collection, in which there will be an exceptional godmother, the TV presenter Alessia Marcuzzi, testimonial of the new communication campaign.
On the evening of Sunday at the Teatro Comunale in Vicenza, the Pesavento Awards 2018 will be staged, an event that rewards the jewelers of the brand that achieved the best results in 2018.