Agreement between Italian Exhibition Group and Confindustria Federorafi to communicate the extraordinary nature of Italian jewelery ♦ ︎
Italian Exhibition Group and Confindustria Federorafi sign an agreement to enhance Italian jewelery at an international level. The agreement was signed at the Vod Dubai International Jewelery Show. Ieg, a company that also organizes VicenzaOro and OroArezzo, and Confindustria aim, in short, to “a unique strategy for the promotion of Italian jewelry on international markets, through the involvement of companies, the leverage of fairs and within the framework of policies for the consolidation of Made in Italy abroad prepared by the Ministry of Economic Development “.
In short, the initiative will result in a communication campaign.
Important point in view of the international development of the sector, we read in a press release, the sharing with IEG of the project to create creativity for the promotion abroad of the Italian goldsmith-jeweler system, based on the indications expressed by Confindustria Federorafi and then entrust yourself to the skills of a creative agency.
Creativity, according to the two entities, expresses the extraordinary nature of Italian jewelry as a beautiful and well-made product with all its material and immaterial values, illustrating the claim The Extraordinary Italian Jewelry, in conjunction with the campaigns already carried out by the Ice Agency (Istituto for foreign trade), and is represented by a series of images that link typically Italian lifestyle concepts to Italian jewelery.