The latest creations of Etho Maria, refined jewelery for very few ♦ ︎
The jewelery brand Etho Maria has a little known history. It was born by a Greek company in 2008, called EthO Lithos, and which is still today defined as the production tank of the new brand. The founder and designer is called Takis Etho. Maison is based in Athens, but also based in Miami, and has recently opened an office in Milan. Etho Maria participates in the relevant fairs, from Baselworld at Couture in Las Vegas, but without much communication: it points to a sophisticated audience, attracted by high jewelery, or jewelery for a few.
However, the production of the collections is partly made in Thailand, where the company manages a production site: for truth it is a common road to many other well-established Maison (but they do not like that you to know it). The brand is presented as a jewelery manufacturer, innovative, modern, precious. Jewelry often has irregular, complicated weaves, many colored diamonds, with a non-avant garde, but trendy style. Here are some examples. Giulia Netrese