A flurry of news for de Grisogono. With a new philosophy: to widen the circle of fans of the Maison ♦ ︎
New phase for de Grisogono. In Geneva, the Maison presented several innovations: 75 to be precise, which we will discuss more in more articles. But he also adjusted the strategy.
The idea is to expand the public. Without changing style or compromising, we ever offer beautiful jewelry, but for a wider clientele.
Gianluca Maina, marketing director of de Grisogono
So, next to a spectacular necklace with three turns of black diamonds, with the addition of three brilliant cut diamonds to climb (respectively of 3, 2.5 and 2 carats) with a reinterpretation of the classic (for De Grisigono) pavé of black diamonds introduced ten years ago, here are the continuative Allegra and Ventaglio collections, with jewels designed for more everyday use.
For example, Allegra in pink and semi-paved gold has a rubber necklace and a precious pendant, in a smaller volume compared to the previous vintages.
A mix of very different materials gives a gritty look to the Allegra ring in white gold and black ceramic to be worn together with the bracelet in white gold and black leather. From the iconic world of Allegra, but in the all day wearing version, we move on to the Ventaglio collection, which incorporates the same concept of widening the range: alongside the dazzling white and full pavé gold earrings there is the minimal version, with dimensions smaller, but not lustrous, in rose gold and white diamonds, to wear without looking ridiculous even in the morning.
Also in Geneva, de Grisogono presented capsule collections, non-continuous pieces that change every year.
For 2019 there is the accessible version as volume of the Boule line, played on the combination of materials, ceramics and onyx next to diamonds and white and pink gold. There is also a sutoir that can be worn in three different ways.
Another caspule is Extravaganza, with different lines that baptize Radiant: they look like fireworks in white and pink gold and semi or full set diamonds, with relatively low volumes. Bigger, however, always in the Extravaganza capsule a very geometric interwoven ring, long earrings and bracelet in white gold and full pavé. Monica Battistoni
