Gismondi 1754 arrives in Qatar: the Genoese high jewelery Maison has signed a five-year franchise agreement (with an option to renew between the parties upon expiry) with the Al Mana family for the distribution of the Italian brand’s jewelery in the Gulf Cooperation Council area , which includes Qatar, Bahrain, Kuwait, Saudi Arabia, Oman and the United Arab Emirates. The agreement is summarized in the creation of a commercial company, Gismondi Jewelery Qatar, whose focus is on business development for both the retail and wholesale channels.
Not only that: the program includes new openings, with Gismondi 1754 brand shops throughout the area. The first scheduled opening is already on the agenda for next June in Doha, the capital of Qatar. Subsequently, in chronological order, the openings will follow in Riyadh and Jeddah in Saudi Arabia, and then those in Kuwait, Oman and the United Arab Emirates.
The Al Mana family links its history to the world of Qatari entrepreneurship with the Al Mana Group, a company founded in the 1950s and today one of the most important companies in the country, with interests in multiple sectors, including luxury goods. It is therefore an agreement with great added value for Gismondi 1754, which will have the opportunity to expand its presence and the sale of its jewels in the Gulf area more quickly and effectively.
We are very honored to have reached this agreement with the Al Mana family, whom we thank for making our collaboration possible, which is particularly strategic for our brand. Qatar, as well as the Arab countries of the Gulf, have already shown for some years that they greatly appreciate our jewels and opening a franchise channel directly in that area will only favor the development of a well-structured retail and wholesale market that will give great satisfaction . 2023 will be an important year for the international development of Gismondi 1754, not only towards the Arab countries, but also in the USA and in Europe, including Italy. Europe and Italy, in particular, are relatively new markets for us, but where we are increasing openings given the excellent results achieved in 2022 and where we are confident of significant growth.
Massimo Gismondi, CEO of Gismondi 1754