The first edition of GemGenève was successful. And there are already those who would book for the fair of jewelry and gems next year ♦ ︎
GemGenève has convinced. The initiative of two jewelers and jewelers of Geneva, Ronny Totah (Horovitz & Totah) and Thomas Faerber (Faerber Collection), was successful. Let’s face it: not many, a couple of months ago, were ready to believe it. GemGenève was born as an alternative to Baselworld, although with characteristics and, above all, different dimensions. At Baselworld, a strong and convinced trade fair of its leadership moves straight on its line, with the precision of a Swiss watch that, even though now in a small size, has nevertheless attracted the participation of 1300 exhibitors. GemGenève, on the other hand, resembles a boutique for refined customers, where a hundred brands have been found, with a lot of precious stone dealers: the distance is sidereal.
But will it always be like this? For a start, GemGenève is thinking for a second ediction next year. And, unofficially, it transpires that applications for membership of the second GemGenève are double that of 2018. The boutique could expand.
“Yet the price of the individual exhibition spaces is not very different from that of Basel,” explains a long-standing exhibitor, who also takes part in the fairs in Vicenza, Las Vegas and Hong Kong. “But GemGenève is generally less expensive from a logistical point of view. Furthermore, the organization is certainly more friendly ».
The Geneva fair, in short, seems to have satisfied the participants, although there are those who stress that in the face of much interest, even by the buyers, of real business, signed, not many have been seen. But it is also understandable: despite the prominent names present GemGenève must still contend with the leadership of the other Swiss city and the looming (on the calendar) appointment in Las Vegas, which is also the capital of gambling. But for now the bet was won by Geneva.