Avvicinando lo smartphone al gioiello si attiva la app
Avvicinando lo smartphone al gioiello si attiva la app

Fortitudo Diamond interactive jewels




Diamonds are forever, at least in your smartphone. The idea of ​​combining emotions and memories with the gem most loved by women is back in vogue on the wings of a start-up that has the privilege of starting not from a garage, but from Via Monte Napoleone, the heart of luxury shopping in Milan. The idea of ​​Fortitudo Diamond, a company founded in 2018 and which developed the innovation called Rem, consists in combining a video or photo recording via an app with the jewel. Bringing the smartphone close to the bracelet or pendant of a necklace, you can see images or sounds previously recorded on the smartphone, for example by the person who gave the jewel. In short, a digital accompanying ticket.

Collana in oro rosa e malachite
Collana in oro rosa e malachite

Rem, in fact, is an acronym that stands for Relive Emotional Moments. The idea of ​​the company, which is led by Nicola Rossi, a manager who has an experience with Diamond Love Bond, a company that for a certain period sold diamonds through Ubi Banca, is to increase the emotional impression linked to the purchase. or to the gift of a jewel. Bracelets and necklaces are made of silver or gold, with the addition of semi-precious stones such as opal, malachite or mother of pearl. And, probably, with a tiny RTF chip inside capable of connecting with the Rem app that activates the digital message.

Bracciale in argento e opale
Bracciale in argento e opale
Collana in argento e opale
Collana in argento e opale
Bracciale in oro rosa e madreperla
Bracciale in oro rosa e madreperla

Avvicinando lo smartphone al gioiello si attiva la app
Avvicinando lo smartphone al gioiello si attiva la app







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