Fabergé, ancient Maison, who was resurrected from the group Gemfields, uses a tongue twister to publicize his creations: the big rings of Devotion collection, with emeralds, rubies and sapphires. His campaign, in fact, has the slogan “Forever. And ever “, that means Forever. And ever. The collection focuses on color throughout, without longing for the very famous eggs collected from the tsar, that made him famous worldwide brand. The motto of advertising, however, refers to those special moments in life when the words “forevere and ever” mean a turning point: weddings, anniversaries, engagements. The stones, set in elegant frames of white gold, on which small diamonds are sorted, they become signals that remind these moments for being together forever.