The world apart from Ben Crocco and his Dream Boule: the fantasy enclosed in a ring ♦
There are those who live in their own private world. They dream it, imagine it, want it. And there are those who, on the other hand, create their own world. Not only that: after having created they give it to others, because they put it on their finger. This is what does Ben Crocco, a Milanese with many years spent in Geneva, the home of fine watchmaking. It’s not a casuality. Because the worlds created with the new Dream Boule brand are also the result of experience in the universe of precision combined with luxury, the one that moves the hands of prestigious brands such as Hublot.
After a degree in Industrial Design, Ben Crocco decided to remain in the university environment as a researcher in the communication sector. He founded in Milan a design studio mainly dedicated to furniture, accessories and various objects.
But he is also an expert in watchmaking: his family is based in Geneva and deals with a prestigious brand such as Hublot.
In 2004, the designer moved to the family business in Geneva and contributed to the launch of the famous Big Bang model, along with Jean-Claude Biver and Ricardo Guadalupe. In 2008 he returned to Milan, where he opened Nerone, a boutique that sells Hublot watches in addition to jewelry. In 2018, after years of experience, Crocco decided to focus strongly on innovation and launched Dream Boule. In fact, just look at these rings that contain animals, flowers, writings, objects such as a guitar, to have immediately clear the idea of innovation. It should be added, in any case, that the playful appearance of jewels should not be mislead you: they are not only refined pieces from a design point of view, but also valuable objects, in gold, pearls and precious stones. Giulia Netrese