The new As29 jewels: gold and diamonds as a medicine to bring back the good mood. And they succeed ♦ ︎
Why 29 is her favorite number? She hasn’t explained it yet. Certainly, however, the name As29 to its trendy jewelry house also derives from the initials of Audrey Savransky, who founded it. Born in Anvers in a family that has been trading in diamonds for four generations, the designer moved to London and then to Hong Kong, where she now resides. It is in the Asian city that she decided to combine her activity as a jeweler with that of a diamond dealer.
It was 2008. After ten year and more, the Maison is remained faithful to its very aggressive style, but clean, sometimes disorienting.
The design of As29’s jewels reflects the name of the Maison: it is synthetic and at the same time new. The idea is to offer jewelry with diamonds that can be worn at any time of the day, not only in the evening or in ceremonies. Of course, there is no shortage of pieces with a large number of carats, which advise against traveling on the subway to go to the office or a party with friends. But most jewelry has a luxury that can be lived without problems. Indeed, it dispels problems.
The designer, in fact, considers diamonds as a perfect medicine for women. And all As29 jewels are sold in pill-shaped packs. A fun way to present jewelry, which is certainly a medicine for your mood. Lavinia Andorno
